The Eskimos have promoted Ed Hervey, a former longtime wide receiver with the CFL club, to the post.
In a statement, Hervey — a Houston native — said he's ready to help the team win.
"I'm excited for the challenge, but I'm humbled by the opportunity," Hervey said. "I want to make it very clear that this is not about me, this is about the Edmonton Eskimos, this is about our team, our organization, our direction.
"Our direction is simple: we want to win."
Hervey played eight seasons for the Eskimos, and was a CFL all-star in 2001 and 2003.
"My plan is simple and effective; do not reinvent the wheel but reinforce the fact that teamwork on and off the field wins championships," he said. "The acquisition of the most talented players, coaches and staff will allow the Edmonton Eskimos to return to their proper place amongst the CFL elite."
Hervey got a ringing endorsement from team president and CEO Len Rhodes.
"Ed is the right man to build us a world-class team — on the field and in the community," says Rhodes. "He embodies the Eskimo Way and will give our community a consistently-competitive team for years to come."
The 39-year-old Hervey takes over for Eric Tillman, who was fired by the CFL club last month.
Tillman was fired before Edmonton played in last month's East Division semi-final. The Eskimos lost to the eventual Grey Cup champion Toronto Argonauts.
Hervey takes over a club that struggled offensively in 2012 and stumbled into the playoffs on a three-game losing streak. Edmonton finished last in the West Division, but finished with a better record than Hamilton and Winnipeg and crossed over into the East semifinal.
He hopes some stability will bring a winning attitude back to a club that has won 13 Grey Cups.
"Winning is what I want to do, and I won't stop until I do," he said. "That's just how I'm wired. But I also believe in structure. I believe in the best players, I believe in the best staff, but I'm not mistaken to believe that it's not about the football team. We are a football club, and football is what we do."
As one of his first actions, Hervey made it clear he thinks current coach Kavis Reed is the right man to guide the team moving forward.
"As far as Coach Reed, I believe in him," Hervey said on the Eskimos' official facebook page. "He is the guy."
In 2006, Hervey received the David Boone Memorial Award in recognition of his tireless work in the community.