MONTREAL - Live TV, such as sporting events, will keep the vast majority of Canadian viewers from "cutting the cord" on traditional TV services in 2013, says Deloitte Canada.

Deloitte Canada is predicting that less than one per cent of Canadians will abandon TV services they're paying for from cable, satellite or telecom providers next year, despite hype around it.

"There are three pillars that prevent cord cutting from content: one of them is reality TV, one of them is sports and the other is news," Duncan Stewart, Deloitte's director of research, said Thursday.

"Those are things you generally cannot get when you are a cord cutter," Stewart said.

Stewart noted his prediction contrasts with surveys and headlines that say almost 10 per cent of Canadians are already cord cutters, watching only TV online with services such as Netflix.

The number of Canadians who pay for traditional TV services is up in the last year, not down, Stewart said from Toronto.

"People are spending more on their cable bills for watching TV."

If a customer switches from a cable provider to a telecom company for TV services with a monthly bill, that's not cutting the cord, but just changing your provider, he said.

Canadians watch 28 hours of TV a week and it rises to 31 hours or 32 hours weekly, if online TV watching is included, Stewart said.

Only 20 per cent of households do not have a frequent sports watcher, he added.

As for 2012, Stewart said his predictions last year that five per cent of tablets would be sold to households that already own a tablet and that half a billion smartphones costing $100 or less would be sold globally were both correct.

Historically, smartphones have cost $600 and $400 for a mid-tier device, but this year especially in the developing world and in North America, the devices have cheaper models, he said.

He said Deloitte's 2012 tech predictions scored an 82 per cent accuracy level. But he said his prediction that online display ads would grow 50 per cent on the Internet wasn't even close.

Another 2012 prediction that Stewart said proved to be accurate was strong demand for consumer technology, despite economic conditions.

Spending on tablets, mobile phones and software was up and sales of personal computers were flat but didn't go down this year, he said.

"Sales of TV sets were up this year, even in Europe."

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  • Canada's 7 Media Giants

  • Postmedia - $1.1 Billion

    Postmedia was born in 2010, when the bankrupt Canwest media chain was broken up. A consortium led by then-National Post CEO Paul Godfrey bought Canwest's newspaper assets, including the National Post, Ottawa Citizen and Calgary Herald, as well as both English-language dailies in Vancouver.<br> <br> Pictured: Postmedia CEO Paul Godfrey<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Torstar - $1.48 Billion

    Torstar's flagship property is the Toronto Star, Canada's largest newspaper. It also owns the Metroland chain of weeklies and the internationally popular Harlequin, publisher of pulp romances.<br> <br> Pictured: The Toronto Star building in downtown Toronto.<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Shaw - $4.74 Billion

    Western Canadian cable TV giant Shaw entered the media big leagues with the 2010 purchase of Canwest's broadcasting assets, including the Global TV network. The company was founded by Jim Shaw and is still controlled by his family.<br> <br> Pictured: CEO Brad Shaw<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em><br> <br> <em>CORRECTION: An earlier version of this slide stated that Shaw had purchased Canwest's newspaper assets. It only purchased the broadcasting assets. The company had backed out of an earlier attempt to buy three CTV stations.</em>

  • Quebecor - $9.8 Billion

    Founded by Pierre Peladeau and run by his son, Pierre-Karl Peladeau, Quebecor owns the Sun Media and Osprey newspaper chains, as well as cable provider Videotron, Quebec TV network TVA, and a number of publishing houses.<br> <br> Pictured: Pierre-Karl Peladeau<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Rogers - $12.1 Billion

    Founded by Ted Rogers, Rogers Communications is a major player in cable TV and wireless services. The company controls Rogers Media, which operates 70 publications, 54 radio stations and a number of TV properties including CityTV and the Shopping Channel.<br> <br> Pictured: CEO Nadir Mohamed<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Woodbridge (Thomson Reuters) - $13.8B

    Woodbridge is the holding company owned by the billionaire Thomson family. It controls 55 per cent of Thomson Reuters, one of the world's largest news services organizations. Woodbridge's revenue is not reported, but Thomson Reuters reported revenue of $13.8 billion in 2011.<br> <br> Pictured: The late Kenneth Thomson, company chairman, in Toronto in 2003.<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Bell Canada (BCE) - $18.1 Billion

    BCE is one of Canada's largest corporations, and owns telephone, Internet and TV infrastructure. Its subsidary Bell Media purchased the CHUM group of radio stations in 2006, and Astral Media in 2012. The company also controls CTV, making it a dominant media player in Canada.<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>