Naming rights for bowl games have become great sources of revenue for college football. As a result for these partnerships, some players over the next two weeks will be competing for the honour to claim a bowl prize with an unusual sponsor attached to it.
So while NFL players compete for the Super Bowl, Minnesota and Texas Tech will play in the Meineke Car Care Bowl of Texas. That's just one of over 30 bowl games this season.
How well do you know your U.S. college football bowl games? You think you can tell the real games from the fake ones?