POLITICS

Saskatchewan government changes iconic wheat sheaf logo on news releases

01/03/2013 04:30 EST | Updated 03/05/2013 05:12 EST
REGINA - The iconic wheat sheaf has been replaced on Saskatchewan government news releases and letterhead with a logo featuring two golden lines swooshing over a green provincial background.

Chief of operations Terri Harris says the new logo is officially described as a stylized wheat sheaf.

Harris says it has been used on various campaigns and will provide a consistent visual identity in and out of the province.

But she says the old wheat sheaf will still be used on signs.

There was a public outcry in 2007 when the newly elected Saskatchewan Party government tried to ditch the wheat sheaf.

Harris says that was different because it was a complete move away from the emblem.

"That was a pretty wholesale change that the transition team undertook at the time. This is not that at all," said Harris.

"The Saskatchewan wheat sheaf as we know it — and we've known it on letterhead for example until this day — will remain on all the signs. I mean you drive down Albert St. (in Regina) or see a government building and that wheat sheaf is an official emblem of Saskatchewan and that remains.

"This is simply just basically a news release refresh."