PETA protesters, wearing nothing but green bikinis and body paint, took to Stephen Avenue Mall on Tuesday to tell downtown Calgary passersby to go vegan.
The pair handed out leaflets that read "Meat's not green," and "Live Green. Go Vegan."
"Between polluting the soil, water, and air and gobbling up our natural resources, the meat industry is as toxic to the earth as it is to human health, said PETA executive vice president Tracy Reiman in a press release. "PETA wants Canadians to know that each of us can personally fight climate change - and save animals - simply by going vegan."
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While many people stopped by the lunchtime protest to have pictures taken with the bikini-clad women, some expressed concern over the chilly weather.
"It could be worse, we could be animals in the slaughter house," said Shelby Kilbride, a PETA member for more than two years.
The response to the protest was a positive one, said Emily Lavender, a PETA member involved in the animal rights organization's International Grassroots Campaigns.
People are compassionate and support the environment, she said, and the protest is a fun way to get the message across.
Lavender says she instantly became vegan after watching PETA's film called Glass Walls, a video about slaughterhouses, and has been a PETA member since.
Not everyone was supportive of the protests though. Some walked by politely while one passerby said, "I like my meat."