Dressed in the latest cold weather styles from cozy fur capes to sporty parkas, a bevy of Fendi models marched up and down a makeshift scaffolding to an obsessive disco beat. The parade went on for an hour while the fashion crowd stood around sipping exotic Nordic drinks and tasting bean bread and frozen nuts.
The repetitive show presented Monday in a contemporary art gallery also gave fashion experts time to take in the collection and pick up the details, helped by mega screens projecting the show.
Fendi designer Silvia Venturini Fendi said she had chosen the new show concept because it offered the opportunity to "study a collection from various angles"
The Fendi winter menswear wardrobe is made up of generous coats in fur, wool or leather, an array of hooded sport jackets ranging from parkas to pea jackets, shirts combined with bulky knitwear, light wool daytime suits, and, for evening, a tuxedo made out of daytime fabric but with a distinguishing satin lapel.
Accessories included heavy-soled moccasin lace-ups, fur boots, muffs and the latest Fendi bag — an oversized fanny pack in long-haired fur.