01/17/2013 11:20 EST | Updated 03/19/2013 05:12 EDT

Ticketfly vs. Ticketmaster: Cheaper Tickets Promised As U.S. Firm Expands Into Canada

FILE - In this May 11, 2009 file photo, Ticketmaster tickets and gift cards are shown at a box office in San Jose, Calif. The Department of Justice has imposed major concessions upon Live Nation and Ticketmaster Monday, Jan. 25, 2010, in approving the companies' merger.(AP Photo/Paul Sakuma, file)
TORONTO - Canadian concertgoers may soon notice there's a new online ticketing company in town aiming to compete with Ticketmaster.

The San Francisco-based Ticketfly announced Thursday that it's expanding into Canada and has reached deals with national event promoter Union Events and Toronto-based Collective Concerts to sell tickets online.

Ticketfly claims it will charge lower fees than Ticketmaster for online purchases and will encourage e-ticketing via Apple's Passbook format.

The company has also acquired Calgary-based ticketing company Prime Box Office as part of its move north.

Bruce Morrison, former director of operations for Ticketmaster Canada, has been hired as the general manager for Ticketfly Canada.