Super Bowl 2013 kicks off Sunday, but there is already a loser. Canadians who want to watch the weird, wacky and funny commercials that air during the big game will be off limits north of the border. Is it any wonder Google reports that more Canadians will search online for Super Bowl commercials than any other country, and that's including the U.S.?
The buzz over this year's ads have already begun with companies such as Volkswagon, Audi, Mercedes Benz, Doritos, Coca-Cola and M&M jumping the gun, posting teaser trailers or full-length commercials online, ahead of the big game.
Already Volkswagen has been generating headlines with their Get Happy spot featuring a white man from Minnesota who is so uplifted by his car that he speaks in a Jamaican accent. Many feel the ad plays on stereotypes and caricatures. Volkswagen said they consulted more than 100 Jamaicans before making the commercial. Can 100 Jamaicans be wrong? We'll see.
Advertising experts don't think the ad will hurt Volkswagen, a company that has been one of the more creative and successful Super Bowl advertisers of the past few years. Who can forget last year's The Force ad?
Suffice to say this kind of attention that makes Super Bowl Ads the stuff of legend, and the reason the ads sold for a record $4-million (U.S.) for each 30 second spot.
Worried that you may miss out? Come back here during the game Sunday for all the commercials. We'll be adding them as they air. And make sure to tell us which ones are your favourites.