In its latest move to woo customers from its rivals, Air Canada has unveiled the details behind its premium economy seating class. The grouping of seats strikes a middle ground between the luxury of business and the affordability of economy, according to Ben Smith, Air Canada's executive vice president and chief commercial officer.
With the premium economy class comes with some new bells and whistles in the areas of seating and service for passengers. Before getting on the plane, passengers will be treated to priority check-in, boarding and baggage handling. Once seated, passengers can expect perks such as complementary wine with meals, hot towel service and a larger pillow. Premium economy seats will feature wider chairs with built-in power outlets, an extra seven inches of leg room and a bigger entertainment screen.
But passengers won't be able to ride the new seats just yet. That won't happen until July 11, 2013, when Air Canada debuts the return of three classes on its new Boeing 777-300ER aircraft on an inaugural flight from Montreal to Paris, giving not just Canadians but international passengers a chance to fly premium economy. And when they do, they certainly won't be alone. Air Canada's 777-300ER is expected to carry up to 458 passengers, one of the largest number of seats installed on a plane of that make and model, reports Business Traveller.
Air Canada hasn't released an official pricing for premium economy class, but the company's site shows that seats on the first Montreal-Paris flight are priced at an approximate $969. By comparison, Air Canada's cheapest economy class comes in at $530, while first class comes in at $1983.
The introduction of a premium economy option is seen as a move to match rival WestJet's introduction of three fare classes: Econo, Flex and Plus. According to the Toronto Star, Econo is the least costly of the three, but features fees to change or cancel a flight. Flex is more expensive, but gives travellers more options. Finally, Plus-class fares feature the perks of Flex as well as on-board snacks, meals and alcoholic drinks — an add-on that comes standard with any seat on a flight with Porter Airlines, one of Canada's smaller carriers.
Last week, Air Canada launched a series of regional flights in Western Canada, a territory considered to be "WestJet's backyard". Currently, Air Canada is offering connecting flights from Calgary to Fort McMurray, Alta., Regina and Saskatoon and plans to unveil more in the coming months.
With Files From The Canadian Press
Related on HuffPost:
Air Canada Jetz
Air Canada Jetz caters to professional teams, celebrities and corporate clients. The service uses five Airbus A320 as well as one A319 plane and former clients include the <a href="http://www.aircanada.com/en/travelinfo/before/jetz/clients.html">Montreal Canadiens, Vancouver Canucks, U2 and the Spice Girls.</a>
Air Canada Jazz
Back in 2002, Air Canada combined regional carriers from <a href="http://www.flyjazz.ca/en/home/aboutjazz/history.aspx">British Columbia, Nova Scotia, Ontario and other regional airlines</a> into Air Canada Jazz. The carrier has been defunct since 2011 but still operates under Jazz Aviation with operating 125 aircraft on behalf of Air Canada.
Air Canada Express
With the retirement of the Air Canada Jazz brand, Air Canada Express was born. It utilizes four regional airlines (<a href="http://business.financialpost.com/2011/04/26/air-canada-launches-new-regional-brand/">Air Georgian, Exploits Valley Air Services, Jazz Aviation LP and Sky Regional Airlines</a>) that offer services to small cities and at times, point-to-point travel.
Air Canada Zip
Back in 2002, Air Canada launched Zip to service Canadians travelling regionally to cities like Winnipeg, Edmonton and Vancouver. <a href="http://www.cbc.ca/news/business/story/2004/09/08/zip_040908.html">It was disbanded in 2004</a>.
Air Canada Tango
Before their was Air Canada Rouge, there was Air Canada Tango. The carrier offered travellers low-cost, no frills travel across Canada but was later dissolved in 2004. However, the Tango name still is used when referring to Air Canada's <a href="http://www.aircanada.com/us/en/news/oneway/index.html">lowest fare class</a>.
Air Canada Rouge
Rouge marks Canada's latest entry into the low-cost carrier market. Rouge will offer passengers two types of seats — rouge Plus and Premium rouge and fly to Europe and the Caribbean.