Dr. Martens holds a soft spot in our nostalgic hearts — who didn’t rock at least one pair of 8-hole lace-ups back in the day? The brand has always embodied a rebel yell DNA and yet manages to shake up its offerings (read: Swarovski-studded high-heeled booties) without forgetting this.
So, when spunky model Agyness Deyn teamed up with them last year for a collaboration the peanut gallery was all, “Oh yeah, that makes total sense,”instead of, “Oh Lordy, yet another collabo up in this retail landscape?”
Now Aggy’s back with her Spring 2013 collection that features more eclectic, casual-cool Brit girl pieces even though it’s supposedly inspired by Harajuku girls (those girls should seriously think about starting their own branding company — just don’t let Gwen Stefani take any residuals!).
We’re the first media outlet in Canada to share the new collection with you, and here are a few favourites: the jean jacket dress cleverly designed to fit up top like your favourite worked-in denim topper, the high-waisted pleated shorts (need those–need ‘em), and the adorable patent leather bow sandals hereby known as your go-to weekend shoe for the spring season. See the short film produced for the campaign below:
And you might be wondering what’s up with all the evil eyes they’ve sprinkled across the pieces. They aren’t evil at all–the signature print is inspired by Aggy’s own pretty peepers. We’re betting the eyeball bag is going to be one hot seller (not unlike the popular Maison Martin Margiela x H&M candy wrapper clutch), so please don’t sleep on this and then complain about having to hunt down the carry-all on eBay later. Just don’t.
The collection is available online at www.drmartens.com and at Dr. Martens stores across Canada beginning mid-to-late February. Clothing ranges between $85 and $320; accessories between $60 and $260; footwear between $60 and $220.
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