UPDATE: According to CTV News, law enforcement officials will not be enforcing the new licensing rule due to the fact that it may violate Geneva conventions on road traffic.

680 News is also reporting that the law will be repealed this spring, citing Prior Smith, a radio personality with the program “Canada Calling”. READ MORE about the uproar and the sudden change of mind.

It's described as a law that that no one paid attention to. Well, at least not until now.

Back in January, the state of Florida quietly passed a law mandating that all foreign drivers— including Canadians — must pack an international drivers licence in addition to their standard driver's licence when visiting the state. The law is designed to make reading driver licences easier for state law enforcement officials, thanks to the licence's multilingual translation of driver details, according to 680 News. But the new rule has some unexpected repercussions on Florida's tourism industry.

“We realize that tourists will be an unintended side effect of this new law,” said Kathy Torian of Visit Florida in an interview with the Star, adding that the tourism board is doing what they can to spread the word throughout the tourism community and across the Sunshine state. Those looking to rent a car inside Florida will also be affected by the new law.

The legislation comes at a bad time, especially for Canadians who overwhelmingly make up Florida tourism's top market, leaving millions of students and snowbirds who typically travel to Florida to escape winter out in, well, the cold. Last year, 3.3 million Canadians visited Florida, while Brazil was the state's second-largest market at 1.5 million tourists, according to Visit Florida, the state's official visitor information board.

It has also left Florida law makers in a rush to amend the law so that at the very least, drivers with English licences can drive without an international drivers licence. However, as the Toronto Sun notes, that most likely won't happen until the summer, since the next session of legislature doesn't take place till March. For now, Florida Department of Highway Safety and Motor Vehicles is urging Canadians to play it safe and buy an international permit.

"People need to try to obtain one for the most part," Kirsten Olsen-Doolan, a rep with the department told CTV News. "There's a lot of things, criminally, that take our attention but you should have the proper documents in case you were to get in a crash or something like that." Olsen-Doolan also cautioned Canadians that drivers who decided to leave things to chance and drive without proper documents are technically breaking the law and could be arrested.

Canadians looking to pick up a permit can do so through the Canadian Automotive Association (CAA) at the cost of $25 and will last one year.

More From The Canadian Press:

TORONTO — State officials in Florida scrambled Thursday to reassure anxious Canadians that they don't need to worry about new rules requiring them to have an International Driving Permit to motor around the Sunshine State.

Changes are in the works to legislation requiring that all visitors with foreign licences must have an international permit issued by their country of residence in addition to a valid licence from home, a spokeswoman with Florida's Department of Highway Safety and Motor Vehicles said Thursday.
"I'm not sure exactly how we're going to end up working it but we're going to determine how to modify it to accommodate the concerns of Canadians and others,'' said Kirsten Olsen-Doolan.

"The main issue is public safety, not to give anybody a hard time or make it difficult to come visit.''

The quiet implementation of the regulations on Jan. 1 — which apply to any vehicle, including rentals — resulted in many Canadians being caught off guard.

"I had no idea, we've been coming down here for years and never had a problem,'' said David Whitford, a Norwich, Ont., resident currently in Cape San Blas, Fla., who realized he'd technically been driving around illegally for the past few weeks.

"I can't see what the problem is ... for whatever reason they've decided that we're being made to feel a little unwelcome here.''

Florida officials have said the law was passed so police are not faced with foreign licence documents in languages they can't understand.

An IDP translates existing driver licence information into 10 languages and is valid for one year. It is not a substitute for a valid driver's licence but rather, accompanies one.

Florida officials have received a flood of concern from not only Canadians, but residents of other English speaking countries like the United Kingdom, said Olsen-Doolan.

"Oh my goodness, oh yes,'' she said in an interview Thursday. "Everybody has called about this.''

Earlier in the day the department issued a statement saying it learned its new requirement might violate the Geneva Convention on Road Traffic, an international treaty to which the U.S. is a signatory.

"The Florida Highway Patrol will defer enforcement of violations of the amended statutory section until a final determination of the alignment of the amendment with the treaty can be made,'' the department said.

"Non-resident visitors to Florida who wish to drive while here will be required to have in their immediate possession a valid driver license issued in his or her name from another state or territory of the U.S. or from their country of residence. However, the FHP will not take enforcement action based solely on the lack of an International Driving Permit.''

The Canadian Automobile Association — which issues international driving permits — called on Florida to amend the law to exempt Canadians.

"No North American jurisdiction has ever asked for an IDP before from another North American jurisdiction. This is a first,'' CAA spokesman Ian Jack told The Canadian Press.

"They've subsequently told us that they've recognized that it was a mistake to include Canada and that they will be moving to exempt Canada, but on the other hand, because it's legislation and their legislature doesn't sit till mid-March, it's going to take some time for that to happen.''

While it has not had reports of Canadians being censured for driving without an IDP in the state to date, the CAA was still suggesting Canuck drivers obtain an international permit until the law is clarified.

Florida's official state tourism marketing corporation has identified Canada as its top international market. Visit Florida said 3.1 million Canadians travelled to the state in 2010.

As word of the change spread on Thursday, many expressed astonishment at the lack of publicity around the new rules. Even the CAA said it only learned of the change when an American Automobile Association worker in Florida called to discuss the new rules two days ago.

"When I first heard I thought maybe it was a joke and then obviously it's not...it's serious,'' said Christine Ellison, a Georgetown, Ont., resident who often spends her winters in Florida.

"The driving down here is no different than driving in Canada, our licenses are in English, surely they can read them. I don't understand why it would even be necessary.''

The IDP costs $25 and can be obtained through CAA offices. Canadians currently in Florida can apply for one through the mail.

The association has been issuing the permits, which are recognized in some 140 countries, since the 1920s.

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