Monitoring the House of Commons' question period, mainstream media and the conversation on social media, Watt and his team at Navigator Ltd. determine which issues gained the most attention in official Ottawa, and then measure how much traction those issues managed to find with Canadians outside the nation's capital.
This week: Controversy over senators' expenses and primary residences dominated the conversation in Ottawa.
Watt says the issue gained attention partly because the high profile of some of the senators in question, such as Saskatchewan's Pam Wallin and P.E.I. Senator Mike Duffy.
Senate reform has been an ongoing issue in Ottawa for years, but Watt believes actual change may be on the horizon.
"It sure is looking to me like this might be a tipping point," Watt said.
The NDP are pushing for abolishment of the Senate, but Watt says NDP Leader Tom Mulcair should fine tune his party's argument and approach.
"I'd take advantage of the fact that the NDP is the only party that doesn't have any members sitting in the Senate and I'd start taking my attack and making it more political."
Since there aren't any NDP senators, Watt says the NDP have a powerful opportunity to criticize the Conservatives for allegations of Senate wrongdoing.
Pope's resignation sparks Canada's attention
Canadians are intrigued by the pope and the Vatican, which they see as a closed-off institution shrouded in secrecy, according to Watt.
But after Pope Benedict's resignation, Canadians quickly moved on to other issues.
If a Canaidan becomes the next pope, or if an African or Asian pope takes Benedict's place, Watt says traction on this issue will once again skyrocket.