TORONTO - The iPad is still king, those addicted to their tablets read more news and watch more streaming video, and the popular gadgets are mostly used at home, even though they're often called "mobile" devices, says a new report that details how Canadians are adopting and using tablets.
According to the report by the Media Technology Monitor, a research product of the CBC, an estimated 26 per cent of the population had a tablet as of last fall. Tablet ownership had more than doubled in a year and was up from just five per cent in the spring of 2011.
Of the tablet owners, almost two-thirds had an iPad, while about 15 per cent each had purchased either a BlackBerry PlayBook or a Google Android device.
Owners of iPads were found to be the most enthusiastic about their purchase. While a vast majority of all tablet owners said they would definitely or probably recommend their device to family and friends (86 per cent), the numbers were even higher for those with an iPad, at 91 per cent. About 61 per cent of iPad owners said they would definitely recommend their tablet, compared to 44 per cent of other tablet owners.
IPad users were also more active on their devices, with 38 per cent saying they picked it up several times a day versus 25 per cent of other tablet owners. About 35 per cent of iPad owners and 34 per cent of other tablet owners said they used it at least once a day.
The most frequently cited reasons to use their tablets were accessing the Internet (86 per cent), playing games (59 per cent), reading news (51 per cent), social media (49 per cent), watching video (39 per cent), reading ebooks (35 per cent), listening to audio (31 per cent) and streaming Netflix (11 per cent).
Usage habits were very different for frequent tablet users, who were more likely to seek out news and multimedia content.
More than 75 per cent of those who use their tablet many times daily said they read news on it, compared to 44 per cent of other users. And about 69 per cent of frequent tablet users watched video, versus 43 per cent of other users.
But for some, the novelty of having a tablet might be wearing off a bit.
According to a survey conducted in the spring of 2012, 32 per cent of tablet owners said they were using it several times a day. That figure was 49 per cent a year earlier.
Although tablets are often classified as mobile devices along with smartphones, the majority said they used the device at home most often. About 82 per cent used it most around the house, compared to just eight per cent at work, two per cent at school or while travelling, and one per cent either in a coffee shop or restaurant, in the car, or on public transit.
The Media Technology Monitor conducts regular surveys with thousands of Canadians to follow tech trends and changes in consumer behaviours.
"iPhablet" Will Be Released By End Of 2013, According To One Analyst
No doubt you've heard of the Big Apple; but will this year's new iPhone be the debut of the BIG APPLE? Welcome back to This Week In Apple Rumors, where the bad puns are flowing like cheap beer from the Beirut table and where we're keeping our eye on continued chatter that Apple is working on a huge iPhone, with a screen size somewhere in the 4.8-inches to 5.0-inch range (I know!). It may have seemed unimaginable two years ago, but it seems the taste for big iPhones -- "phablets," as they are disgustingly known -- is growing, and some have called for Apple to take out the magnifying ray and make one of its own. <a href="http://bgr.com/2013/02/05/apple-phablet-financial-impact-316459/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheBoyGeniusReport+%28BGR+%7C+Boy+Genius+Report%29">Tech site BGR points out that</a> this week both Shaw Wu of Sterne Agee and Ben Reitzes of Barclay think that Apple is "leaving money on the table" if it does not produce an iPhablet (::shudder::). Barron's, meanwhile, found an investor's note from Reitzes claiming that Apple would indeed release an iPhone with a 5-inch screen, either in time for Christmas 2013 or at the beginning of 2014. Reitzes also predicts an iPhone 5S, with similar dimensions to the iPhone 5, will come out toward the middle of this year. Could it really be? Could Apple really bend to the will of the trend and go phablet?
A Few Reasons Why Apple Might Not Produce An iPhablet
Alas, for all those yearning for a Galaxy Note-sized iPhone, we have to treat this "iPhablet" talk as mere analyst chatter for now. Most predictions, and indications from the supply chain, suggest that Apple will indeed release two new iPhones in 2013: The first an iPhone 5S, which will upgrade the iPhone 5 internally but is unlikely to change its size; and a cheaper iPhone, or iPhone nano, for sale in emerging markets. That phone is also seen to have the 4.0-inch screen of the iPhone 5, currently the largest display on Apple smartphone. There have been increased whispers of an iPhablet, running under the codename iPhone Math; but we're yet to hear those whispers coming from a really credible source or news outlet with a history of leaking upcoming products. Of course, several well-regarded sites and newspapers predicted that Apple's iPhone 5 would have a huge touchscreen -- generally around 4.8-inches -- back in 2011, before the iPhone 4S was released; these renewed predictions of a much bigger iPhone could mean that Apple is again testing out such a device. Testing out, of course, is different than preparing to release as an actual product. So until you hear differently, retire the word "iPhablet" from your vocabulary. We're not buying the rumors, and neither should you. As Jordan Kahn writes in the excellent, well-regarded Apple blog 9to5Mac, "We haven't seen a credible source yet for a 5-inch iPhone." Neither have we. And neither have you. iPhablet, away! (<a href="http://www.theverge.com/2011/04/22/iphone-5-design/">iPhone 5 mockup via ThisIsMyNext/The Verge</a>)
iPad Mini 2 With Retina Display Predicted For 2013 Release
Well, duh. A sequel to the iPad mini, this one with an improved, Retina-quality display, is probably the most surefire Apple release of the year. It's going to happen, just like Kansas is going to make the NCAA tournament and like you're going to spend a lot of time in the water closet after a big meal at Taco Cabana. <a href="https://www.brightwire.com/news/263291-apple-suppliers-ipad-mini-s-pixel-density-to-reach-324ppi">BrightWire found a reference on the Chinese website MyDrivers indicating</a> that the next iPad mini will pack a Retina display, per "industry sources." MyDrivers isn't the most reliable website in the world, nor should you set your calendar by it; but, again, there's little chance that the next iPad mini -- which we're anticipating some time in the second half of 2013 -- doesn't upgrade to a nicer screen. The first iPad mini, notably did not have a Retina-quality display ("Retina," remember, is Apple marketing-ese for a display on which you the human eye cannot distinguish individual pixels). It was a bit of a black (human) eye for Apple, as both Amazon and Barnes & Noble outed mini tablets that DID hav Retina-quality displays, while Apple -- who has notably pushed the envelope with its displays as of late -- did not. We're all expecting Apple to rectify that screen issue in 2013. It's clear as day. That's all for This Week In Apple Rumors. Join us again next week for another edition of thinly-sourced, dubious speculation about future Apple products; or, if you can't wait a week, remember you can always get the latest Apple dirt by <a href="http://twitter.com/gilbertjasono">following me on Twitter right here</a>.