03/05/2013 10:07 EST | Updated 05/05/2013 05:12 EDT

Elections BC targets youth vote in upcoming election

Elections BC has partnered with students at Emily Carr University to encourage young people to vote in the upcoming provincial election.

Nineteen students have created strategies on how to use social media and what types of messages appeal to youth.

Elections BC spokesperson Don Main says the ideas will be used in commercials and event-planning once the writ is dropped.

He says it's the first time Elections BC has targeted youth who aren't attending universities or colleges.

"It's really about getting out to those youth that aren't on a campus,” he said.

“Campuses we know we can get to, but being able to reach out to youth that are not on a post-secondary campus — say the 20-year-old working at McDonald's or working at a gas station — being able to reach those people is important."

Main says the campaign will include ads aimed at young voters in transit stations and having youth delegates attending events that young people are drawn to.

B.C.’s next election is scheduled for May 14, 2013.

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