Nineteen students have created strategies on how to use social media and what types of messages appeal to youth.
Elections BC spokesperson Don Main says the ideas will be used in commercials and event-planning once the writ is dropped.
He says it's the first time Elections BC has targeted youth who aren't attending universities or colleges.
"It's really about getting out to those youth that aren't on a campus,” he said.
“Campuses we know we can get to, but being able to reach out to youth that are not on a post-secondary campus — say the 20-year-old working at McDonald's or working at a gas station — being able to reach those people is important."
Main says the campaign will include ads aimed at young voters in transit stations and having youth delegates attending events that young people are drawn to.
B.C.’s next election is scheduled for May 14, 2013.
CBC News is partnering with Vote Compass for the B.C. provincial election this spring and we want to know which issues matter to you.
- Let us know what you think by tweeting your ideas to @votecompass or emailing email@example.com.
- Follow the conversation at #votecompass on Twitter, as well.Suggest a correction