BUSINESS

Tom Cruise sets up page on social network Vkontakte in bid to woo Russian-speaking fans

03/22/2013 04:43 EDT | Updated 05/22/2013 05:12 EDT
MOSCOW - Tom Cruise has become the first Hollywood star to set up a page on the popular Russian social network Vkontakte.

The "Mission Impossible" actor's page appeared Friday, announced by a message on Twitter saying "See you there!" in Russian.

His profile picture is a poster for his new science fiction film "Oblivion," which comes out in Russia on April 11, two weeks before it opens in the U.S.

Cruise's page is a sign of Russia's increasing box office clout. Box office income rose 8 per cent last year to $1.3 billion, the ninth-highest in the world, and is expected to grow 9 per cent this year.

Vkontakte, which means "In Contact," dominates the Russian social media market with more than 40 million users — about 10 times as many as use Facebook.