NEWS

CBC project gets Webby Award nod for interactive video

04/12/2013 01:51 EDT | Updated 06/12/2013 05:12 EDT
Kidnapped, a CBC digital video interactive produced in partnership with CBC-TV's the fifth estate, has been nominated for a coveted Webby Award by the International Academy of Digital Arts and Sciences.

The nomination is for best use of interactive video.

The project, first presented on April 6, 2012, took viewers though the kidnapping of Graham McMynn in Vancouver on April 4, 2006, using video re-enactments that were produced for the fifth estate, and his rescue six days later.

- Kidnapped: The Search for Graham McMynn

- WATCH: the fifth estate's original broadcast

Vancouver's Full Screen Productions, led by Sean Embury, designed the interactive. The CBC's Janet Thomson, Manmeet Ahluwalia and Amber Hildebrandt co-ordinated and produced the video content .

When the fifth estate episode was first aired, viewers could take part via Facebook and Twitter, and by scanning the on-screen QR code with their smartphones, as the true-life drama unfolded on their TV screens.

The Webby Awards honour excellence and innovation on the internet. They have been active since 1996.

Two honours are awarded in each category — one voted by members of the academy, and a second known as the People's Voice Award, voted on by anyone in the online community who wants to register and cast a ballot.

Numerous categories are covered in five entry types:

- Websites.

- Interactive advertising and media.

- Online film and video.

- Mobile and apps.

- Social.

MORE:cbcNews