ALBERTA

Pharmacists Air Miles: Alberta Druggists Want To Drop Points Programs

04/19/2013 12:00 EDT | Updated 06/18/2013 05:12 EDT
CP/Alamy
EDMONTON - The Alberta College of Pharmacists wants to get stores to stop giving bonus points, such as Air Miles, on prescription purchases.

They believe giving Air Miles or promotional value points on drugs is an ethics conflict for pharmacists.

The college says a survey of their members showed 70 percent of Alberta pharmacists supported a ban on inducements.

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A History Of Canadian Loyalty Programs

A spokesman for Air Miles says they're not happy with the decision.

Mitchell Merowitz says his company has never heard a complaint from a consumer who collects reward miles on drug purchases.

He says the Air Miles reward program has been partnering with Safeway grocery stores for 30 years without any problems.

Merowitz says Airmiles will do what it can to voice its displeasure, but says the best thing for consumers to do is loudly voice their concerns.