Jimmy Kimmel recently checked in with the music-loving hordes at the Coachella Valley Music and Arts Festival.
Along the way, he destroyed hipster sensibilities with the utmost efficiency and hilarity.
It was, of course, a sociological experiment.
In Kimmel's own words:
"We sent a camera crew to Coachella and we asked people walking into the venue what they thought of a bunch of bands whose names we made up."
"These bands are so obscure, they don't even exist."
Kimmel's crew -- Lie Witness News -- found no shortage of enthusiastic fans for non-bands.
'The Obesity Epidemic,' for example, wasn't among the 60 or so acts slated for the California event. That didn't stop one fan of fiction from replying with authority.
"I just like their whole style, their whole genre is great. They're kind of like very innovative and they're new."
And the made-up moniker 'Get The F*ck Out Of My Pool' seemed to ring a few bells with another concert-goer.
"Yeah, actually! I don't know any of their music, but I've heard from my friends that it's not something to miss. So I'm not going to miss it."
That same young music lover proved much more familiar with the seriously made-up 'Chelsea Clintons'.
"I HAVE heard of them," she said. "I don't know if I'm going to see them or not, but I do know their music."
"What's fun about the Chealsea Clintons?" the interviewer asked.
"I think they just give off good energy. You can just tell that they're doing it from a good place.
"There's very few acts that give you that feeling."
Very few indeed.