TORONTO - The average Canadian adult watches a whopping 30 hours of television a week, according to BBM Canada.

Nathaniel Willsie figures he's way under that and swears he's not among those who watch an average of four hours and 20 minutes of TV a day.

But when it comes to how much time he spends online, he laughs sheepishly as he tries to do the math.

"It's a lot," says the ruminating 24-year-old from Edmonton, umming and ahhing for a few seconds before coming to a number that he sounds surprised to utter aloud.

"I'm on social media pretty much all day long from eight in the morning until midnight, I would say.

"I don't know, maybe 10 hours a day?"

It's his growing interest in social media that's led to his declining interest in TV. And when he is watching, the TV screen only has a fraction of his attention, with his eyes frequently scanning over to his iPhone or laptop, which are always within reach.

Willsie's not alone. A recent report by the Media Technology Monitor found that 58 per cent of Canadians said they have multitasked with an Internet-connected device while watching TV, and 26 per cent said they were always or almost always using the Internet while watching TV.

Meanwhile, figures for web usage are edging closer to time spent watching TV, especially among younger demographics.

"I find television is not as interesting nowadays," Willsie says.

"There's so much more happening on the web with people talking about things that are going on, social media is always being updated every second, 24/7."

When you ask Canadians how they spend their free time at home, many say they now use the Internet more than watching TV — although researchers suspect most understate how much TV they watch and overestimate their online time.

According to statistics from 2012 compiled by the Television Bureau of Canada, the average 18- to 24-year-old said they watched 14 hours of TV weekly and spent 31 hours online.

But according to BBM, which uses electronic meters to track the actual viewing habits of sample audiences, that demographic watched TV for an average of 22.5 hours a week. And Internet measurement firm comScore, which also uses digital tracking to estimate Internet usage, said those young people were online for an average of 17 hours over a seven-day period.

Among 18- to 49-year-olds, the survey results suggested they were watching TV for 19.3 hours and were online for 23.3 hours. BBM had 23.2 hours for their TV viewing and comScore tracked them to 17 hours.

The trend of TV viewers being distracted by digital devices is taken seriously at the CBC, which has put a lot of effort into giving connected audiences ways to interact with the content they watch.

"The predominant behaviour is they're doing things that are not connected to the TV show, that's what our audience data has told us," said CBC's director of digital content Tessa Sproule. "So what we're trying to do is figure out ways to create an experience that is irresistible and makes the audience want to engage with us on both of those screens."

Last week, the network had a special second-screen element tied to the season finale of the drama "Arctic Air," which encouraged viewers to access extra content through the web, or a smartphone or tablet app.

In what CBC called a North American first, the show had special content running on the web and within the apps during commercials in a bid to keep viewers from getting distracted.

"It's kind of fascinating, it is all about trying to figure out: what do (audiences) actually want?" Sproule said.

"Nobody I think has figured that out exactly yet and I think the audience hasn't figured that out, because their patterns are changing all the time. It seems we just have to dance with them and let them lead."

When it comes to using social media to comment on shows as they're watching, not many Canadians are doing it, according to MTM. Only eight per cent of anglophone Canadians surveyed this past fall said they used Facebook or Twitter to talk about a show as they watched it, although that number was up from five per cent a year earlier. Twice as many users said they used Facebook compared to Twitter.

But Laurent Maisonnave, CEO and founder of the web company Seevibes, which tracks social interactions with TV content, said that chatter is growing dramatically.

"What we've seen is it's booming, in the past two years I think it's an increase of 500 per cent in the number of interactions around TV shows," said Maisonnave, adding that it's not just the top-rated shows creating social media buzz.

According to a Seevibes analysis of social media commentary around shows in March, an episode of "Pretty Little Liars" airing on MuchMusic sparked the most online conversation, with more than 540,000 Facebook and Twitter posts. "American Idol," "Saturday Night Live" and "Glee" also made the top 10 list, as did the reality show "Duck Dynasty."

Maisonnave said it's no longer surprising to see more obscure titles developing major social media followings.

"What we see is some TV shows that have a smaller audience have a really high level of engagement because it's perhaps a niche subject but people love the content and engage more."

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  • "666 Park Avenue"

    <strong>"666 Park Ave.," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: <a href="http://www.huffingtonpost.com/2012/11/16/666-park-avenue-canceled_n_2147290.html">ABC pulled the plug</a> on this supernatural drama earlier in the season.

  • "The Bachelor"

    <strong>"The Bachelor," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: While ratings may have dropped, "The Bachelor" will likely see another season on ABC as tabloids and viewers still care about the comings and goings of contestants.

  • "Body of Proof"

    <strong>"Body of Proof," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: ABC is keen on this Dana Delany drama, but the ratings for the show's third season couldn't save it.

  • "Castle"

    <strong>"Castle," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Strong ratings and a dedicated viewership keep "Castle" on the schedule.

  • "Dancing With the Stars"

    <strong>"Dancing With the Stars," ABC</strong> <strong>Status</strong>: Likely to be renewed <strong>Why</strong>: The series is hurting in the ratings ... by "DWTS" standards. It's still a strong player for ABC, but the new season hasn't premiered yet.

  • "Don't Trust The B---- In Apt. 23"

    <strong>"Don't Trust The B---- In Apt. 23," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: <a href="http://www.huffingtonpost.com/2013/01/22/apartment-23-canceled-dont-trust-the-b_n_2528858.html">ABC pulled the low-rated comedy</a> from it schedule and the stars took to Twitter to announce the cancellation.

  • "Family Tools"

    <strong>"Family Tools," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: This ABC comedy had a May 1 premiere date and that was the first of many bad signs.

  • "Grey's Anatomy"

    <strong>"Grey's Anatomy," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: America still loves McDreamy and the goings on at <s>Seattle Grace</s> Grey Sloan Memorial.

  • "Happy Endings"

    <strong>"Happy Endings," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: Always the bubble show, never the surefire renewal hit. "Happy Endings" has suffered from many ratings ailments, including bad scheduling (<a href="http://www.huffingtonpost.com/2013/02/14/happy-endings-friday-abc_n_2683091.html">it moved to Friday night</a>) and lack of promo. But this ahmahzing show has some serious fans that are determined to keep it around on another network (a la "Cougar Town.")

  • "How To Live With Your Parents (For The Rest Of Your Life)"

    <strong>"How To Live With Your Parents (For The Rest Of Your Life)," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: The ABC comedy starring Sarah Chalke had a late midseason debut and though its ratings were decent, it still couldn't save the comedy.

  • "Last Man Standing"

    <strong>"Last Man Standing," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Viewers still love Tim Allen and the show has been performing well on Friday nights.

  • "Last Resort"

    <strong>"Last Resort," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: <a href="http://www.huffingtonpost.com/2012/11/16/last-resort-canceled-abc_n_2147316.html">ABC killed the Shawn Ryan drama</a> in late 2012.

  • "Malibu Country"

    <strong>"Malibu Country," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: "Malibu Country" had been performing well on Friday nights, but the ratings took a dip and there was also showrunner switches that are never a good.

  • "The Middle"

    <strong>"The Middle," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Now in its fourth season, "The Middle" is still pulling in more than 8 million viewers an episode as the anchor of ABC's Wednesday comedies.

  • "Mistresses"

    <strong>"Mistresses," ABC</strong> <strong>Status</strong>: Too soon to tell <strong>Why</strong>: The drama, which is based on the UK series of the same name, just got a Monday, May 27 premiere date. Though the scheduling struggle doesn't bode well, the ABC drama does have Alyssa Milano and "Lost" alum Yunjin Kim leading the foursome.

  • "Modern Family"

    <strong>"Modern Family," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: A fan favorite and Emmy darling, "Modern Family" will be back and will make ABC lots of money in syndication.

  • "Nashville"

    <strong>"Nashville," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Critical acclaim doesn't always equate to rating success, but ABC still believes in this Connie Britton-fronted drama despite the numbers.

  • "The Neighbors"

    <strong>"The Neighbors," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: One of the few "hits" of the season, "The Neighbors" has found an audience and kept it pretty steadily week after week (<a href="http://www.huffingtonpost.com/2012/06/11/abc-shows-fall-tv-2012-2013_n_1581796.html">much to our dismay</a>).

  • "Once Upon a Time"

    <strong>"Once Upon a Time," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: A ratings hit in its second season, "Once Upon a Time" will be back for a third season full of fairytale adventures.

  • "Private Practice"

    <strong>"Private Practice," ABC</strong> <strong>Status</strong>: Ended <strong>Why</strong>: The "Grey's Anatomy" spinoff said goodbye in January 2013.

  • "Red Widow"

    <strong>"Red Widow," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: The show had a late February debut on ABC and the ratings were abysmal.

  • "Revenge"

    <strong>"Revenge," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: "Revenge" has fallen out of critical favor and seen lower ratings in its new Sunday night home. Though it lost its creator Mike Kelley as the showrunner, it will return for a third season, considering the sad state of ABC's dramas.

  • "Rookie Blue"

    <strong>"Rookie Blue," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: The Canadian co-production will return for a fourth season on ABC during the summer of 2013.

  • "Scandal"

    <strong>"Scandal," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Shonda Rhimes has another hit on her hands. Now in its second season, "Scandal" has benefited from word-of-mouth and has been rising in the ratings (even recently beating out its lead in "Grey's Anatomy"). A likable star -- Kerry Washington -- and continued buzz keep "Scandal" on the schedule.

  • "Suburgatory"

    <strong>"Suburgatory," ABC</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: The series started Season 2 off strong in the ratings, but its audience has slowly eroded. Still, the show will be back for a third season.

  • "Zero Hour"

    <strong>"Zero Hour," ABC</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: The Anthony Edwards vehicle debuted to 6.3 million viewers with a 1.3 rating in the key 18-49 demographic, making it <a href="http://www.huffingtonpost.com/2013/02/15/zero-hour-ratings_n_2695800.html">the least-watched premiere for a scripted series in ABC's history</a>. Things only got worse from there.

  • "2 Broke Girls"

    <strong>"2 Broke Girls," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: CBS renewed "2 Broke Girls" in March of 2013.

  • "The Amazing Race"

    <strong>"The Amazing Race," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: As an Emmy and fan favorite, "The Amazing Race" has been a strong player for CBS.

  • "The Big Bang Theory"

    <strong>"The Big Bang Theory," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Now in its sixth season, "Big Bang" is reaching series-high ratings. Even up against reality powerhouse "American Idol," "The Big Bang Theory" has been delivering with crazy high numbers in the 18-49 demographic, beating out what was once Fox's juggernaut.

  • "Blue Bloods"

    <strong>"Blue Bloods," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: The Tom Selleck-fronted police drama is a strong ratings performer for CBS on Fridays.

  • "Criminal Minds"

    <strong>"Criminal Minds," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: As one of CBS's strong procedural players, the series has been steady in the ratings and will likely be renewed to help anchor a night and launch a new drama.

  • "CSI"

    <strong>"CSI," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Of the two "CSI" shows on the air, "CSI" is the stronger player in the TV landscape. The show is nowhere near its earlier ratings, but Ted Danson signed on for more and the show will be back.

  • "CSI: NY"

    <strong>"CSI: NY," CBS</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: The ratings from this "CSI" spinoff have faded over the years.

  • "Elementary"

    <strong>"Elementary," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: One of the very few freshman series hits during the 2012-2013 TV season, CBS is very keen on this modern-day take on Sherlock Holmes. The audience has been steady and the network even gave it the post-Super Bowl timeslot.

  • "Golden Boy"

    <strong>"Golden Boy," CBS</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: CBS certainly has a handsome star at the front of this cop drama, but its late season entry hinted toward CBS's confidence in the show.

  • "The Good Wife"

    <strong>"The Good Wife," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: A former ratings champ, "The Good Wife" has slipped to series low ratings on Sunday nights. Blame football overrun, fan-detested storylines or too many guest stars, but "The Good Wife" has star power and critical praise, plus its nearing a good syndication sweet spot.

  • "Hawaii Five-0"

    <strong>"Hawaii Five-0," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: In March, <a href="http://www.huffingtonpost.com/2013/03/27/the-good-wife-renewed-season-5_n_2965829.html" target="_hplink">CBS announced "Hawaii Five-0" received an early renewal along with several of its other popular programs</a>.

  • "How I Met Your Mother"

    <strong>"How I Met Your Mother," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: CBS handed out a ninth and final season to this comedy with the entire cast returning. Expect to meet the mother, finally.

  • "Made In Jersey"

    <strong>"Made In Jersey," CBS</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: CBS pulled the plug on this legal drama very early on in the season because of low ratings.

  • "The Mentalist"

    <strong>"The Mentalist," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: "The Mentalist" has fallen to mediocre ratings -- by CBS standards -- but it was nonetheless renewed in March of 2013.

  • "Mike & Molly"

    <strong>"Mike & Molly," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: The ratings are down a little bit from last year, but Melissa McCarthy's star continues to rise.

  • "NCIS"

    <strong>"NCIS," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: CBS reached a deal with series star Mark Harmon in early 2013, keeping the No. 1 show in America around for a Season 11.

  • "NCIS: LA"

    <strong>"NCIS: LA," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: Viewers love their "NCIS," in any form. The ratings have been strong and the network is producing a backdoor spinoff pilot for this spinoff show. A full night of "NCIS" could be in CBS's future.

  • "Partners"

    <strong>"Partners," CBS</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: Low ratings and unfavorable reviews led to the <a href="http://www.huffingtonpost.com/2012/11/16/partners-canceled-cbs_n_2145832.html">early demise</a> of this CBS comedy.

  • "Person of Interest"

    <strong>"Person of Interest," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: The series has developed a nice-sized audience, bigger than its first season.

  • "Rules of Engagement"

    <strong>"Rules of Engagement," CBS</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: This comedy has been on the bubble since it premiered ... yet it made it to Season 7. It's finally time to say goodbye.

  • "Survivor"

    <strong>"Survivor," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: A strong player for the last 13 years, "Survivor" will be back. But due to its <a href="http://www.huffingtonpost.com/2013/02/14/survivor-ratings-lowest-premiere-ever_n_2687591.html">most recent premiere ratings</a>, we might not see it during the fall season, though a midseason or summer return -- with some new gimmick -- is definitely in the cards for the reality series.

  • "Two and a Half Men"

    <strong>"Two and a Half Men," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: CBS always wanted another season of this bawdy hit, it was just a matter of getting its stars to sign back on. Though Jon Cryer and Ashton Kutcher will be back for a Season 11, the "half" man Angus T. Jones remains up in the air.

  • "Undercover Boss"

    <strong>"Undercover Boss," CBS</strong> <strong>Status</strong>: Renewed <strong>Why</strong>: The show is enjoying life in syndication and its Season 4 numbers are better than most of its third season.

  • "Unforgettable"

    <strong>"Unforgettable," CBS</strong> <strong>Status</strong>: Uncanceled <strong>Why</strong>: CBS canceled the Poppy Montgomery drama last season ... and then revived it! Season 2 premieres Sunday, July 28.

  • "Vegas"

    <strong>"Vegas," CBS</strong> <strong>Status</strong>: Canceled <strong>Why</strong>: Despite star power, the series wasn't a breakout hit in the ratings. CBS previously canceled "Unforgettable" (then uncanceled it) last season when it was doing about the same as "Vegas."