Facebook has refused to run an ad critical of founder Mark Zuckerberg's apparent support of the Keystone XL pipeline.
Zuckerberg is one of the co-founders of FWD.us, an organization pushing for immigration reform, which — according to the Center for American Progress — has been funding ads in support of TransCanada's contentious Keystone XL pipeline.
But when activist group CREDO Action tried to buy space on Facebook for an ad asking Zuckerberg to stop running the pro-Keystone commercials, Facebook said no.
The official reasoning for declining the ad was that it uses Facebook trademarks — i.e. Zuckerberg's face.
Facebook declines “ads that contain Mark’s image because — not surprisingly — in our experience those ads tend to be confusing for users, and frequently misleading," according to a statement from the company run by The Washington Post.
"Users may click on the ad thinking it is a message from Mark or from Facebook, not understanding that they are actually in an advertisement seeking to take advantage of Mark’s image."
But the ad's purpose was to call out Zuckerberg's funding of pro-Keystone XL Pipeline ads. FWD.us pays for two subsidiary groups, one Republican and the other Democrat, who are pushing the group's objectives.
The Republican group, Americans For A Conservative Direction, made an ad in support of South Carolina Republican Senator Lindsey Graham, celebrating his support of the pipeline's construction. Their website contains little more than immigration reform information and the FWD-funded ad.
CREDO has criticized Facebook and Zuckerberg's political involvement in the past. The group protested outside Zuckerberg's home in February after he held a fundraiser for New Jersey Governor Chris Christie. Later, CREDO set up a Facebook ad campaign to oppose "how political Mark Zuckerberg has become,” according to Politico.
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Show Yourself Breastfeeding
This mommy controversy has long plagued Facebook, as the company states there can be no nudity in its <a href="https://www.facebook.com/legal/terms" target="_hplink">terms of service</a>. But parents argue there's a line between "inappropriate" and "legitimate" images. <a href="http://www.huffingtonpost.com/2012/02/08/facebook-nurse-in-60-brea_n_1263532.html" target="_hplink">Emma Kwasnica</a> is a breastfeeding advocate who often posts pictures of herself nursing, and as a result, her account has been suspended five times. Kwasnica and other mothers even protested the issue at Facebook headquarters during National Breastfeeding Week.
'Pretend' To Be The Zuck
Apparently there can be only one Mark Zuckerberg on Facebook. <a href="http://www.pcmag.com/article2/0,2817,2385254,00.asp" target="_hplink">According to PC Mag</a>, in 2011 Mark S. Zuckerberg was kicked off Facebook because of "identity fraud." But this lawyer from Indiana had other Facebook woes before his restricted account: Because of the similarity of his name to the ever-fascinating CEO, S. Zuckerberg was receiving nearly 500 friend request a day. Eventually, after making a few headlines, Facebook apologized and the lawyer regained access to his account.
Share Names With A Celeb
Selena Gomez was recently banned from Facebook. But it wasn't the Disney superstar who's been prohibited from uploading her latest pics; it was just a regular girl, <a href="http://www.tmz.com/2012/08/05/selena-gomez-banned-facebook/" target="_hplink">TMZ reported</a>. One day Selena Miranda Gomez from New Mexico attempted to access her Facebook account and found she was unable to log in because the social networking site believed she was impersonating the actress, which is against the company's policy. At the time of publication, it was not clear whether Gomez's account had been reactivated.
Set Up A Profile Under Your Famous Pseudonym
Salman Rushdie, who penned titles like <em>Midnight's Children</em> and <em>The Satanic Verses, </em> had his <a href="http://www.huffingtonpost.com/2011/11/14/salman-rushdie-facebook_n_1092828.html" target="_hplink">Facebook account suspended</a> in 2011 because of what Facebook perceived to be a name discrepancy. While Rushdie's first name is Ahmed, the world knows him by his middle name, Salman. The social network told the author that he wold have to use his first name on his profile. "Dear #Facebook, forcing me to change my FB name from Salman to Ahmed Rushdie is like forcing J. Edgar to become John Hoover," Rushdie sounded off on <a href="https://twitter.com/SalmanRushdie/status/136136147398168576" target="_hplink">his twitter account </a>following the incident. Facebook later restored <a href="https://www.facebook.com/rushdie" target="_hplink">his profile</a>.
Coordinate Hack Attacks
<a href="http://www.youtube.com/watch?v=kZNDV4hGUGw" target="_hplink">Operation Payback</a> was a plot from the infamous hacker group Anonymous to take down Visa's website after the credit card company cut off donations to Wikileaks. Hackers gathered on both Facebook and Twitter to plan and promote an attack, causing their accounts to be suspended on the social networking sites, <a href="http://www.zdnet.com/news/wikileaks-hackers-attack-visa-get-banned-by-facebook-twitter/490442" target="_hplink">according to ZDNet. </a>
Take Odd Pics Of Your Kids
<a href="http://www.huffingtonpost.com/2012/07/27/lauren-ferrari-banned-facebook-breastfeeding_n_1709928.html" target="_hplink">Lauren Ferrari was banned from Facebook</a> for seven days after she posted a photo of her 5-year-old pretending to nurse her younger sibling. While Ferrari didn't think much of the image when she uploaded it, both Facebook and the police found the photo to be problematic. The Seattle Police Department said her actions showed "poor parenting," which sparked an online controversy about what should and should not be put online.
Spam Your 'Friends'
Adam Guerbuez was fined $873 million after sending out more than 4 million spam messages about penis-enlargements, porn and marijuana, <a href="http://www.pcworld.com/businesscenter/article/207046/facebook_spammer_tries_to_cash_in_on_873_million_fine.html" target="_hplink">according to PC World</a>. This behavior got Guerbuez kicked off of Facebook and caused him to file for bankruptcy in 2010.
Pretend You're Over 13 When You're Not
<a href="http://www.huffingtonpost.com/2011/03/23/facebook-underage-users_n_839437.html" target="_hplink">In 2011 Facebook's chief privacy adviser</a> said that an average of 20,000 underage Facebook user accounts are shut down each day. The social networking site has a strict policy stating that only those over the age of 13 are allowed to maintain a personal profile.
Add Script Or Code To The Site
<em>"Hello, Our systems indicate that you've been highly active on Facebook lately and viewing pages at a quick enough rate that we suspect you may be running an automated script."</em> How would you like to get that email from Facebook? That's exactly what happen to tech-blogger <a href="http://scobleizer.com/2008/01/03/ive-been-kicked-off-of-facebook/" target="_hplink">Robert Scoble</a>. Apparently he had added an address book importer to his Facebook account, but any additional script whatsoever just doesn't fly with this social media site. His account was restored after he "<a href="http://scobleizer.com/2008/01/03/ive-been-kicked-off-of-facebook/" target="_hplink">made a public stink</a>" about the ordeal online.