When it comes to E-commerce, Kerry Munro says, Canada is a nation of contrasts.
One one hand, Canadians are engaged online unlike any other country when you measure behaviour on social platforms like Facebook, Twitter and other sites. On the other, Canadian E-commerce consumer engagement pales in comparison to other countries.
"The biggest thing that people should be taking away is that when you look at the intersection between the consumer internet experience, and the e-commerce experience in Canada, they can be very, very different," said Munro, Group President of Digital Delivery.
Speaking at the AOL sponsored Conversation Studio at Dx3 in March, Munro says the challenge and the opportunity, for Canadians, "is to come together as one entity and one industry and really help solve that problem."
Watch the full interview above, as well as past Dx3 Conversation Studio speakers