Dx3: Renny Monaghan Says Technology is Changing the Customer Experience (VIDEO)

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Renny Monaghan speaking at the AOL Canada Conversation Studio at Dx3 Canada
Renny Monaghan speaking at the AOL Canada Conversation Studio at Dx3 Canada

The customer has never been more empowered thanks to the technological changes sweeping the retail experience, says Salesforce's vice-president of marketing Renny Monaghan.

In fact, Monaghan says that it's never been a better time to be a customer. This reality means that businesses stand to lose or gain a lot depending on how they engage the customer.

"There's a revolution going on, and you must delight the customer at every touch point," he said.

Technology has empowered the customer and they now have a louder voice than ever before, and this can be used to a company's advantage if they are willing to engage customers with these tools.

Listen to the full interview above as well as other video from Dx3 Canada