Isaiah Myers probably never thought his buzzed haircut would earn him the attention of millions of Facebook users.
The 9-year-old Nova Scotian became a viral sensation after his mother Becky posted a photo of his shaved head on Facebook last week because the new look got him bullied at school.
"Isaiah was tormented at school today because he got his head shaved =) i told him I would put a picture on facebook and see how many likes I could get! I think he looks handsome!! Let's cheer my boy up =)," Becky wrote.
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She could never had predicted that her request would land 2.5 million likes and roughly 35,000 shares as of Wednesday morning.
Becky later posted a video of the family's neighbour shaving his head in solidarity. You can watch it above.
Isaiah usually gets his hair cut short during the summer months, according to the Chronicle Herald, but this year his mother noticed that her son was wearing a hooded sweatshirt in
Isaiah told his mother “I don’t want anybody to see my hair ... Everybody was laughing at me and making fun of my hair today and telling me it looks stupid," the Herald reports
Becky contacted the principal at Isaiah's school who has promised the matter will be dealt with.
Nova Scotia is hyper-sensitive about bullying at the moment after the suicide of Rehtaeh Parsons, a teen from the province who was allegedly bullied relentlessly after a photo of her being sexually assaulted was shared by schoolmates. Her story grabbed headlines around the world.
And it seems the problem of bullying, despite government action, has not been solved. Late last month photos of a sexual nature of another Nova Scotia teen ended up online.
Let's hope Isaiah's happier story helps teach grade school children that bullying, and the type of behaviour it can lead to, just isn't cool.
CORRECTION: An earlier version of this story stated that the latest case of sexual photos of a Nova Scotia teen making their way online involved an alleged rape. No rape has been reported in that case.