There's a good reason why Aishwarya Rai is called "The Most Beautiful Woman in the World."

The Bollywood starlet attended the opening of the first Longines boutique in Malaysia over the weekend, looking gorgeous in a lime green anarkali with silver embroidery and beading.

Ash, who has been a longtime spokeswoman for the Swiss watch brand (see her posing with a horse on the Longines website), posed with her fans and gave interviews to the media.

Of course, no former Miss World is satisfied with just one outfit! The 39-year-old mom changed into a chic black ensemble and straightened her wavy hair on the second day of the event.

Rai, who is fresh off a triumphant Cannes 2013, has been spotted wearing chic outfits at numerous events, including the Chime for Change concert, where she rocked a casual blazer and leather leggings and the "Cleopatra" premiere where she channeled her inner Hollywood vixen in a blue gown.

Even celebs like Jennifer Lopez are copying Ash's style!

Missing on the red carpet? Her handsome hubby actor Abhishek Bachchan and their adorable daughter, Aaradhya, who Rai-Bachchan brought with her to Cannes in May.

But enough chatter; on to the photos!

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  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 15.

  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 15.

  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 15.

  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 15.

  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 15.

  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 15.

  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 15.

  • Aishwarya Rai

    Aishwarya Rai at the Longines Event on June 16.

  • MORE: Aishwarya Rai At Cannes 2013

  • Aishwarya Rai

    Indian actress Aishwarya Rai Bachchan poses on May 23, 2013 as she arrives for the amfAR's 20th Annual Cinema Against AIDS during the 66th Annual Cannes Film Festival at Hotel du Cap-Eden-Roc in Cap d'Antibes, southern France.

  • Aishwarya Rai

    Indian actress Aishwarya Rai Bachchan poses on May 23, 2013 as she arrives for the amfAR's 20th Annual Cinema Against AIDS during the 66th Annual Cannes Film Festival at Hotel du Cap-Eden-Roc in Cap d'Antibes, southern France.

  • Aishwarya Rai

    Indian actress Aishwarya Rai Bachchan poses on May 23, 2013 as she arrives for the amfAR's 20th Annual Cinema Against AIDS during the 66th Annual Cannes Film Festival at Hotel du Cap-Eden-Roc in Cap d'Antibes, southern France.

  • Aishwarya Rai

    Actress Aishwarya Rai arrives for the screening of Behind the Candelabra at the 66th international film festival, in Cannes, southern France, Tuesday, May 21, 2013.

  • Aishwarya Rai

    Indian actress Aishwarya Rai poses on May 21, 2013 as she arrives for the screening of the film 'Behind the Candelabra' presented in Competition at the 66th edition of the Cannes Film Festival in Cannes. Cannes, one of the world's top film festivals, opened on May 15 and will climax on May 26 with awards selected by a jury headed this year by Hollywood legend Steven Spielberg.

  • Aishwarya Rai

    Indian actress Aishwarya Rai poses on May 20, 2013 as she arrives for the screening of the film 'Blood Ties' presented Out of Competition at the 66th edition of the Cannes Film Festival in Cannes. Cannes, one of the world's top film festivals, opened on May 15 and will climax on May 26 with awards selected by a jury headed this year by Hollywood legend Steven Spielberg.

  • Aishwarya Rai

    Indian actress Aishwarya Rai poses on May 20, 2013 as she arrives for the screening of the film 'Blood Ties' presented Out of Competition at the 66th edition of the Cannes Film Festival in Cannes. Cannes, one of the world's top film festivals, opened on May 15 and will climax on May 26 with awards selected by a jury headed this year by Hollywood legend Steven Spielberg.

  • Aishwarya Rai

    Actress Aishwarya Rai poses for photographers as she arrives for the screening of Blood Ties at the 66th international film festival, in Cannes, southern France, Monday, May 20, 2013.

  • Actress Aishwarya Rai poses on May 19, 2013 as she arrives for the screening of the film 'Inside Llewyn Davis' presented in Competition at the 66th edition of the Cannes Film Festival in Cannes.

  • Actress Aishwarya Rai poses for photographers as she arrives for the screening of the film "Inside Llewyn Davis" at the 66th international film festival in Cannes, France on May 19, 2013.

  • Actress Aishwarya Rai poses for photographers as she arrives for the screening of the film "Inside Llewyn Davis" at the 66th international film festival in Cannes, France on May 19, 2013.

  • Actress Aishwarya Rai poses for portraits at the 66th international film festival in Cannes, southern France on May 20, 2013.

  • Actress Aishwarya Rai poses for portraits at the 66th international film festival in Cannes, southern France on May 20, 2013.

  • MORE: Aishwarya Rai's Cannes Style Evolution

  • Indian actress Aishwarya Rai poses for photographers during the photo call for Indian director Sanjay Leela Bhansali's film 'Devdas' during the 55th Cannes Film Festival on May 23, 2002.

  • Indian actress Aishwarya Rai arrives at the Palais des festivals to attend the screening of 'Devdas' during the 55th Cannes Film Festival on May 23, 2002.

  • Actress Aishwarya Rai poses during a photo call for the members of the 2003 Cannes Film Festival jury at the Palais des Festivals during the 56th International Cannes Film Festival 2003 on May 14, 2003 in Cannes, France.

  • Writer Erri De Lucca, actress Aishwarya Rai and director Steven Soderbergh attend the opening ceremony of the 56th International Cannes Film Festival at the Palais de Festival and the premiere of 'FanFan La Tulipe' on May 14, 2003 in Cannes, France.

  • Aishwarya Rai arrives for the screening of the film 'Matrix Reloaded' at the Palais des Festivals during the 56th International Cannes Film Festival on May 15, 2003 in Cannes, France.

  • Indian actress and jury member Aishwarya Rai poses for photographers as she arrives at the Palais des Festivals to attend the screening of 'Les Egares' by French director Andre Techine during the 56th Cannes Film Festival on May 16, 2003.

  • Actress Aishwarya Rai poses at the photo call for 'Pride and Prejudice' during the 56th International Cannes Film Festival 2003 on May 17, 2003 in Cannes, France.

  • Actress Aishwarya Rai poses during the 'Chevalier Des Arts Et Des Lettres' Award Ceremony on May 18, 2003 in Cannes, France.

  • Actress Aishwarya Rai attends the 'Dogville' premiere at the Palais Des Festival during 56th International Cannes Film Festival 2003 on May 19, 2003 in Cannes, France.

  • Model and actress Aishwarya Rai attends amfAR's 'Cinema Against AIDS' benefit during the 56th International Cannes Film Festival 2003 on May 22, 2003 in Cannes, France.

  • Indian model and actress Aishwarya Rai arrives for the opening ceremony at the 57th Cannes International Film Festival on 12 May 2004.

  • Actress Aishwarya Rai holds a copy of a Film India Worldwide magazine at the Cine Classics ribbon-cutting and interview at the Indian Pavilion during the 57th International Cannes Film Festival May 13, 2004 in Cannes, France.

  • Former Miss World, Indian model and film star Aishwarya Rai attend the premiere for the film 'Lemming' at Le Palais de Festival on the opening night of the 58th International Cannes Film Festival on May 11, 2005 in Cannes, France.

  • Indian actress Aishwarya Rai attends the premiere of the film 'Match Point' at the Palais during the 58th International Cannes Film Festival on May 12, 2005 in Cannes, France.

  • Indian actress Aishwarya Rai attends the opening ceremony dinner during the 59th International Cannes Film Festival on May 17, 2006 in Cannes, France.

  • The L'Oreal team, (from left) U.S. actress Andy MacDowell, U.S. actress Kerry Washington and Indian actress Aishwarya Rai pose as they arrive at the Festival Palace to attend the screening of British director's film Ken Loach 'The Wind That Shakes The Barley' at the 59th Cannes Film Festival on May 18, 2006.

  • Actress Aishwarya Rai poses for a picture as she attends a photo call promoting the film 'Provoked' during the 59th International Cannes Film Festival on May 19, 2006 in Cannes, France.

  • Actress Aishwarya Rai poses for a picture as she attends a photo call promoting the film 'Provoked' during the 59th International Cannes Film Festival on May 19, 2006 in Cannes, France.

  • Actors Abhishek Bachchan and Aishwarya Rai arrive at the 'My Blueberry Nights' premiere and 60th International Cannes Film Festival opening night on May 16, 2007 in Cannes, France.

  • Indian actress Aishwarya Rai poses as she arrives to attend the opening ceremony and the screening of Brazilian director Fernando Meirelles' film 'Blindness' at the 61st edition of the Cannes Film Festival on May 14, 2008 in Cannes, southern France.

  • (From left) French actress Rachida Brakni, U.S. actress Eva Longoria Parker and Indian actress Aishwarya Rai pose as they arrive to attend the opening ceremony and the screening of Brazilian director Fernando Meirelles' film 'Blindness' at the 61st edition of the Cannes Film Festival on May 14, 2008 in Cannes, southern France.

  • Indian actress Aishwarya Rai (R) and her husband, Indian actor Abhishek Bachchan, arrive to attend the screening of John Stevenson and Mark Osborne's film 'Kung Fu Panda' at the 61st Cannes International Film Festival on May 15, 2008.

  • Rachida Brakni, Eva Longoria and Aishwarya Rai arrive at the 'Kung Fu Panda' premiere at Palais des Festivals during the 61st International Cannes Film Festival on May 15 , 2008 in Cannes, France.

  • Indian actress Aishwarya Rai and her husband, actor Abhishek Bachchan, arrive to attend the screening of Woody Allen's 'Vicky Cristina Barcelona' at the 61st Cannes International Film Festival on May 17, 2008 in Cannes, southern France.

  • Tunisian actress Afef Jnifen, Indian actress Aishwarya Rai and German actress Maria Furtwaengler arrive to attend the screening of Steven Spielberg's film 'Indiana Jones and the Kingdom of the Crystal Skull' at the 61st Cannes International Film Festival on May 18, 2008 in Cannes, southern France.

  • Aishwarya Rai attends the Opening Ceremony Dinner at the Palais des Festivals during the 62nd International Cannes Film Festival on May 13, 2009 in Cannes, France.

  • Actress Aishwarya Rai and actor Abhishek Bachchan attend the Cinema Verite 2009 press conference held at the Hotel Martinez during the 62nd International Cannes Film Festival on May 14, 2009 in Cannes, France.

  • Indian model Aishwarya Rai and Abhishek Bachchan arrive for the screening of the movie 'Chun Feng Chen Zui De Ye Wan' ('Spring Fever') at the 62nd Cannes Film Festival on May 14, 2009.

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