It's no joke. Kim Kardashian and Kanye West have given baby names a whole new strange direction by calling their daughter North West, according to reports from TMZ and People. Well, at least she'll always be able to find her way home.
Funny, since Kim denied the baby would be named North West after rumours of the annoying name got out in March.
If you thought this story couldn't get any more bizarre, Vogue's Anna Wintour gave the name "her blessing" at a pre-Met gala dinner at Wintour's home, says Fashionista. What was she thinking?
For a while there, we thought Kimye's baby was going to be named Kaidence Donda West. We're not sure which is worse.
So what's with celebrities and their obsession with wacky and egomaniacal baby names?
In case you need a reminder, we've rounded up some of the most memorable (and unfortunate) baby names of all time.
Kim Kardashian and Kanye West's daughter.
Kourtney Kardashian and Scott Disick's daughter.
Nicolas Cage and Alice Kim's son.
Moroccan and Monroe
Mariah Carey and Nick Cannon's twins.
London and Cash
Gwyneth Paltrow and Chris Martin's daughter.
Rob Morrow's daughter.
Rachel Griffiths' son.
Jason Lee's son.
Beyonce and Jay-Z's daughter.
Zuma Nesta Rock
Gwen Stefani and Gavin Rossdale's son.
Fifi Trixibelle, Peaches and Pixie
Bob Geldof and Paula Yates's daughters.
Heavenly Hiraani Tiger Lily
Paula Yates and Michael Hutchence's daughter.
Astala and Phaedra
Peaches Geldof's sons (yes, it runs in the family).
Sylvester Stallone's son.
Ocean, Autumn, Sonnet and True
Forest Whitaker and Keisha Nash's children.
Bono and Ali Hewson's daughter.
Not to be outdone: The Edge's daughter.
Katie Price's daughter.
Kevin Smith's daughter.
Rocket, Racer, Rebel and Rogue
Robert Rodriguez's sons (we'll allow the daughter's name, Rhiannon).
Matt Bellamy and Kate Hudson's son.
Courtney Cox and David Arquette's <s>clown</s> daughter.
Steven Spielberg's daughter.
Nick Lachey's son.
Actress Shannyn Sossamon's son.
Footballer Tommy Williams and Nicola McLean's son.
Son of Jermaine Jackson
David Duchovny and Tea Leoni's son. We see what they did there.
Rumer, Scout and Tallulah Belle
Brue Willis and Demi Moore's daughters.
Song of Korn lead singer Jonathan Davis.
Geri Halliwell's daughter.
Seven, Puma and Mars
Erykah Badu's son and daughters.
Barbara Hershey's son (who then changed his name to Tom when he was nine).
Buddy Bear, Petal Blossom Rainbow, Daisy Boo and Poppy Honey
Jamie and Jools Oliver's son and daughters.
Ashlee Simpson and Pete Wentz's son.
Denim and Diezel
Toni Braxton's sons.
Dweezil, Moon Unit and Diva Thin Muffin
Frank Zappa's son and daughters.
Jermaine Jackson's son.
Penn Jilette's daughter.
Brooklyn, Romeo, Cruz and Harper Seven
David and Victoria Beckham's sons and daughter.
Sean Penn and Robin Wright's son.
Alec Baldwin and Kim Basinger's daughter.
Ryan Giggs and Stacey Cooke's daughter.
John Cougar Mellencamp's son.
Brad Pitt and Angelina Jolie's daughter.
Prince Michael II
Michael Jackson's third child (also known as 'Blanket', because Prince Michael II just isn't silly enough).
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