It's no joke. Kim Kardashian and Kanye West have given baby names a whole new strange direction by calling their daughter North West, according to reports from TMZ and People. Well, at least she'll always be able to find her way home.
Funny, since Kim denied the baby would be named North West after rumours of the annoying name got out in March.
If you thought this story couldn't get any more bizarre, Vogue's Anna Wintour gave the name "her blessing" at a pre-Met gala dinner at Wintour's home, says Fashionista. What was she thinking?
For a while there, we thought Kimye's baby was going to be named Kaidence Donda West. We're not sure which is worse.
So what's with celebrities and their obsession with wacky and egomaniacal baby names?
In case you need a reminder, we've rounded up some of the most memorable (and unfortunate) baby names of all time.