Both campaigns come together this week in Lausanne as the three bid cities and six presidential candidates make vital presentations to the voters — the 100-plus members of the International Olympic Committee.
Istanbul, Madrid and Tokyo make their pitches to the IOC assembly on Wednesday, with the Turkish city having the most at stake following the wave of anti-government protests that swept the country. The presidential contenders present their platforms to the members on Thursday.
Both events could prove decisive going into the final weeks before the IOC session in Buenos Aires, Argentina, where the members will vote by secret ballot for the host city on Sept. 7 and the new president on Sept. 10.
The presentations will be made behind closed doors at the Beaulieu convention centre. The bid cities will each have 45 minutes to make their case, with another 45 minutes allotted for questions and answers. The presidential candidates will each have 15 minutes to outline their manifestos.
Overseeing the proceedings will be IOC President Jacques Rogge, who steps down in September after 12 years in office. He served an initial eight-year term and was elected to a second four-year mandate.
Vying to succeed Rogge are: IOC vice-presidents Thomas Bach of Germany and Ng Ser Miang of Singapore, executive board members Sergei Bubka of Ukraine and C.K. Wu of Taiwan, and former board members Richard Carrion of Puerto Rico and Denis Oswald of Switzerland.
The presidential race is generating more buzz than the 2020 contest among the members.
"Basically the most important thing we do is to elect a president," senior Norwegian IOC member Gerhard Heiberg told The Associated Press. "It's more important than organizing cities for the games. We have many challenges coming.
"We will elect a person for eight years. This person will mean a lot of difference in the IOC, the thinking, the strategy. I meet a lot of IOC members and they talk about nothing else."
Bach has been considered a front-runner, but favourites don't always win in the unpredictable world of IOC elections.
All six candidates have already sent their campaign platforms to the members. Now the voters will get a chance to see and hear them in person, the first time such presentations have been organized for an IOC presidential campaign.
The six will speak one after the other. It is not a debate and no questions will be allowed. The IOC says it wants to keep the format to a controlled, civil campaign.
"They have 15 minutes to stand in front of the session, to show their personality and to lay out their programs for the eight years coming," Heiberg said. "This will give a good indication, especially for members who don't know the six, to finally get to see them performing."
The candidates' platforms have steered away from revolutionary change and centred on common themes: reaching out to youth, stepping up the fight against doping, reviewing the bidding process for the games, improving the system for selecting sports on the Olympic program, raising the 70-year age limit for IOC members.
"The race really starts this week," Heiberg said.
By contrast, the 2020 bid cities have been campaigning for nearly two years already, but this will be the first time they appear before the IOC assembly. All three are bringing high-ranking delegations to try to earn the members' trust and confidence.
"The ones who don't take this seriously make a big mistake," Heiberg said.
It was at a similar meeting in 2009 that Rio de Janeiro seized the momentum in the race for the 2016 Games, focusing on the theme that the Olympics had never been to South America and Brazil was an emerging economic force.
Last week, the IOC released a technical evaluation report on the 2020 bid cities to give members as much factual information as possible. The report did not rank or grade the cities, but Tokyo appeared to come out the best overall.
Istanbul is bidding for a fifth time, Madrid is back for a third consecutive time and Tokyo is trying for a second time in a row.
Istanbul is inviting the IOC to take the Olympics to a new region, to a predominantly Muslim country for the first time, to a city that connects Asia and Europe. Tokyo claims to be a "safe pair of hands" at a time of global economic and political uncertainty. Madrid, despite Spain's severe financial troubles, boasts that it would spend far less money than the others on infrastructure because 80 per cent of its venues are already in place.
No city has more at stake than Istanbul, following the unprecedented street demonstrations across the country in June. Prime Minister Recep Tayypip Erdogan, facing the biggest challenge to his 10-year rule, has come under international criticism for his crackdown on the protests. Turkey's image has also been hit by a spate of doping cases in recent weeks.
"Although the games will be seven years ahead, what's going on (in Turkey) right now is important to the voting of the members," Heiberg said. "There will be many questions, absolutely. This is a good opportunity for Turkey, for Istanbul, to answer the questions and lay it out in the open how they think, what they're going to do about it."