Sigh, if we take advertising copy from a tourism website and mash it with some soporific classical guitar you might get Liona Boyd's "The Toronto Song."
The treacly number was posted to YouTube earlier today and it's, uhm, something.
Boyd, a highly-acclaimed classical guitarist, sings about the city's many charms: biking the Don Valley ravines, taking the subway to Yonge and Bloor, riding the streetcar, walking by the lake.
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We like civic boosterism as much as the next guy, and with the year Toronto has been having we could certainly use it, but this all feels a bit forced.
And we're pretty sure that the rest of Canada will probably snicker at us when they find out about this.
Check out some reactions from Torontonians in the slideshow below: