The Lehigh Valley IronPigs announced the winner of its funeral giveaway during Tuesday night's game.
Steve Paul of Freemansburg got a standing ovation as he was wheeled onto the field and announced as the recipient of a funeral package valued at nearly $10,000.
Fans had to submit a 200-word essay describing their ideal funeral, and explain why they deserved a free one. More than 50 essays were submitted.
Paul wrote an essay explaining that he was diagnosed with ALS, also known as Lou Gehrig's disease, in June.
The team came up with the unusual promotion for one of its sponsors, a nearby funeral home.