A Canadian online survey of about 1,000 adults found 57 per cent indicated traditional media as their prime source of investment information.
The Pollara survey was sponsored and published Friday by Bank of Montreal (TSX:BMO).
TV news and business news shows were favoured by 36 per cent of the respondents.
Printed newspapers and magazines were the choice of 30 per cent, while online editions of such publications got the nod from about 24 per cent and radio was the choice of 12 per cent.
Pollara found the social media source with the biggest support was Facebook, at nine per cent, followed by blogs, mobile investing apps, Twitter and LinkedIn.
The survey of 1,020 Canadians aged 18 or older was conducted between July 26 and 30.