The film adaptation of the popular online game "World of Warcraft" is set to film in the Vancouver area, a production that one observer says could save the city's struggling movie industry.

Production Weekly tweeted on Aug. 28 that Legendary Pictures, the company behind blockbusters such as "Man of Steel," "Pacific Rim" and "The Dark Knight," has set up offices in Burnaby's CMPP studios and is set to begin shooting on Jan. 14, 2014.

"Moon" director Duncan Jones will helm the project, which rumours suggest will be a massive fantasy epic in the mould of the "Lord of the Rings" franchise, Collider.com reported.

Film reviewer Jim Gordon told CTV News that "World of Warcraft" could save B.C.'s struggling film industry, which has seen productions move elsewhere due to better tax incentives.

He added that producers are drawn to projects with built-in audiences.

“Whether it's a video game, a book or an old TV show, they're looking for that audience that is already there," Gordon said.

"You look at something like Warcraft, it's got 10 to 12 million people who played it, bought it, traded it around, look at that audience already.”

The film is expected to hit theatres in 2015.

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  • Fans crowd the entrance to the San Diego Convention Center on the first day of Comic-Con International 2013 in San Diego, California July 18, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • A masked attendee outside the Comic-Con International 2013 in San Diego, California July 18, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • Photo credit: Brian Toombs

  • A man in a Wolverine costume uses his mobile photo on the first day of Comic-Con International 2013 in San Diego, California July 18, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • An attendee carries her baby in a Captain America costume on the first day of Comic-Con International 2013 in San Diego, California July 18, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • SAN DIEGO, CA - JULY 18: A costumed fan attends day 1 of Comic-Con International 2013 on July 18, 2013 in San Diego, California.

  • Costumed fans attend day 1 of Comic-Con International 2013 on July 18, 2013 in San Diego, California.

  • Costumed fans attend day 1 of Comic-Con International 2013 on July 18, 2013 in San Diego, California.

  • Festival goers during Comic-Con International at San Diego Convention Center on July 18, 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International at San Diego Convention Center on July 18, 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International at San Diego Convention Center on July 18, 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International at San Diego Convention Center on July 18, 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • LG Electronics and Legendary Entertainment team up at Comic Con 2013.

  • LG Electronics and Legendary Entertainment team up at Comic Con 2013.

  • LG Electronics and Legendary Entertainment team up at Comic Con 2013.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • 2013 Comic-Con - Preview Night Event

  • 2013 Comic-Con - Preview Night Event

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • 2013 Comic-Con - Preview Night Event

  • 2013 Comic-Con - Preview Night Event

  • 2013 Comic-Con - Preview Night Event

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A general view of atmosphere during Comic-Con International 2013 in San Diego, California.

  • A Storm Trooper walks through the crowd outside Comic-Con 2013 in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • People in Star Trek -themed costumes attend Comic-Con 2013 in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • Amanda Esposito (L) portrays the character Yoko Littner from the popular animee Gurren Lagann and her friend Jenn Hobbs is dressed as Tank Girl, at Comic-Con 2013 in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • People in an eclectic collection of costumes pose together for a photo at Comic-Con 2013 at the San Diego Convention Center in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • Attendee Shelby Cunningham is dressed as the character Sasha Blouse from the animee 'Attack On Titan,' at the Comic-Con International 2013 at the San Diego Convention Center in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • Attendee Jacqueline Barker portrays the character Mileenathe from the Mortal Kombat series of fighting video games., at the Comic-Con International 2013 at the San Diego Convention Center in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • Attendee Connor Sullivan, an artist and prop builder, is dressed as a character from the 'My Little Pony' franchise, at the Comic-Con International 2013 at the San Diego Convention Center in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • An attendee in costume at the Comic-Con International 2013 at the San Diego Convention Center in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • Dressed as the Submariner, Ian Bassett (L) and his friends in Ironman (C) and Captain America costumes attend the Comic-Con International 2013 at the San Diego Convention Center in San Diego, California, on July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • Attendee DanWill McCann is dressed a character from Ghostbusters at the Comic-Con International 2013 at the San Diego Convention Center in San Diego California July 19, 2013. Comic-Con is a four-day geekfest of pop culture attended by some 130,000 devotees of comic books, movies and TV shows -- many dressed up in the costumes of their idols.

  • A woman dressed as Wonder Woman attends Comic Con at the San Diego Convention Center on July 19, 2013 in San Diego, California. Comic Con International Convention is the world's largest comic and entertainment event and hosts celebrity movie panels, a trade floor with comic book, science fiction and action film-related booths, as well as artist workshops and movie premieres.