BUSINESS

The show will go on: Maine drive-in wins national contest for digital projection technology

09/12/2013 10:12 EDT | Updated 11/12/2013 05:12 EST
SACO, Maine - A drive-in movie theatre in Maine that was in danger of closing because it could not afford to convert to digital technology has been saved by its loyal customers.

The 74-year-old Saco (SOCK'-oh) Drive-In was named a winner Wednesday of a national online contest launched by the Honda Motor Co. that will enable it to buy the expensive digital projection system meant to replace reels of film.

The contest required people to vote for their favourite drive-in.

Saco Drive-In manager Ry Russell said earlier this year that he might have to close if he couldn't come up with the roughly $80,000 needed to buy the new equipment.

He says he "cried like a little girl" when he found out the theatre had won the Honda contest.