World's Most Attractive Employers: Bombardier Only Canadian Company On List

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Universum Global released its annual most attractive employers list on Tuesday, Sept. 17. (Bombardier)
Universum Global released its annual most attractive employers list on Tuesday, Sept. 17. (Bombardier)

There's only one Canadian company in this year's list of the world's top 50 most attractive employers, and it makes planes and trains.

Bombardier cracked Universum Global's fourth annual World's Most Attractive Employers list, released Tuesday. The list is based on a survey of around 200,000 university students across the globe's 12 biggest economies, including Canada, Australia and China.

Universum, a research and consulting corporation that specializes in employer branding, asked business and engineering students to name the companies and employer characteristics they found most attractive, ultimately revealing their "ideal" companies split into two top-50 lists. Bombardier got the 47th spot in the engineering list.

In the upper echelons of employers, Google ranks first in both the business and engineering lists, and has been sitting at the top in the latter for the last five years. Microsoft takes second place in the engineering list, while Ernst & Young is second on the business list.

Universum put together a list of the most attractive Canadian employers a few months back, and its rankings may surprise some.

For example, Kraft Foods Group — most popular with students for concocting Kraft Dinner — got the 49th spot in the business list, while BlackBerry sat at 52. In the engineering list, L'Oréal placed higher than Telus, Rogers Communications, Ernst & Young and WestJet Airlines.

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Canada's "Ideal" Employers 2013
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"The reason why these employers are seen as being attractive is due to their strong association to attributes that students consider important, such as market success, professional training and development and providing secure employment," Petter Nylander, Universum's CEO, said in a statement.

Nylander added that some of the lists' results may come as a surprise as "there is a view of Gen Y valuing more corporate social responsibility, a friendly work environment and flexible working conditions."

Click here for Universum's full list

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