The CEO of Netflix says his service has made digital pirates jump ship in Canada.
In an interview with Dutch technology website Tweakers, Reed Hastings said that since Netflix launched in Canada three years ago, piracy has dropped by a whopping 50 per cent, the BBC reports. He added that he believes his service makes watching TV shows and movies so easy that it makes torrenting unnecessarily tedious.
"Netflix is so much easier than torrenting. You don’t have to deal with files, you don’t have to download them and move them around. You just click and watch," Hastings said, according to Torrentfreak.
But Netflix isn't just competing with illegal dowloading, it's benefiting from it too.
Kelly Merryman, Netflix's vice-president of content acquisition, says the company looks at the online booty pirates are after the most when deciding what shows to carry.
"With the purchase of series, we look at what does well on piracy sites," she told Tweakers, adding that the company began offering the popular TV show "Prison Break" in the Netherlands after it noticed that it was "exceptionally popular on piracy sites.”
But to say that piracy in Canada is down by 50 per cent seems a little hard to believe, especially since Netflix won't say exactly how they got that statistic. Jesse Brown of Maclean's asked the company to provide details on where it got the data, but was directed to Sandvine, a Waterloo-based firm that researches and develops network policies. Netflix would not say if it was their source.
A 2012 report from Sandvine offers some insights into Netflix's successes (and challenges) in North America and how it is faring against piracy sites.
"Counting all traffic (upstream and downstream), and measuring over 24 hours, Netflix represents 24.4 per cent of total volume, well ahead of BitTorrent, at 14.2 per cent," the report states.
Also on HuffPost:
*This list of <a href="http://www.huffingtonpost.ca/2013/09/06/netflix-canada-best-movies-tv-shows_n_3882581.html" target="_blank">titles available on U.S. Netflix but not in Canada</a> is based on data from early September 2013.
A Fish Called Wanda
An Inconvenient Truth
Bad Boys II
Seriously?!? You give us the original and not the sequel?
Being John Malkovich
Beverly Hills Cop
Breakfast at Tiffany's
Conan the Destroyer
Days of Thunder
Do the Right Thing
Everybody Loves Raymond
Friday Night Lights
From Russia with Love
Good Will Hunting
Hawaii Five-O (1968)
High School Musical
Hustle & Flow
Igby Goes Down
In the Name of the Father
Into the Wild
It's Always Sunny in Philadelphia