TORONTO - Long-time Loblaws pitchman Dave Nichol has died at the age of 73.

The native of Chatham, Ont., who died on Sunday, appeared in TV ads for the grocery chain's President's Choice and No Name brands in the 80's and 90's.

Nichols helped build President's Choice into one of Canada's top labels.

Many of the products Nichol is responsible for can still be found on the shelf, including the Decadent Chocolate Chip Cookie.

Nichol also introduced the Insider's Report magazine in the early 1980's, a flyer that told stories of the products his brands bring to consumers. (CFRB)

Also on HuffPost:

Loading Slideshow...
  • Reese's Peanut Butter Cups

    This campaign featured various people eating Reese's Peanut Butter Cups in unique ways, inspired by the tagline "there's no wrong way to eat a Reese's."

  • Coca-Cola

    This classic Coca-Cola ad really makes it clear how much commercials have changed over the past few decades. Year: 1971

  • Pillsbury Cookies

    The Pillsbury Doughboy may be one of the cutest brand mascots of all time, especially when Santa does the iconic tummy poke. Fun fact: the sleeping boy is Michael Cera. Year: 1999

  • Pepsi Generation

    It's commercials like these that make our hearts sink for the downfall of Britney Spears. Year: 2001

  • Subway

    After Jared Fogle's significant weight loss on the "Subway diet," he became the face of the company -- and a household name. Year: 2000

  • Lays

    The combination of this spot's music and filmography was so successful, it almost made us believe that Lays are good for us. Year: 2009

  • Gatorade

    When Mia Hamm took on Michael Jordan and drank the blue bottle of Gatorade, it pretty much turned her into an icon for millions of females. Year: 1999

  • Taco Bell

    Everyone remembers the Taco Bell's Spanish-speaking Chihuahua. Year: 1997

  • Skittles

    This King Midas-inspired commercial was a memorable mix of entertainment and depression. Year: 2007

  • Trix

    Silly rabbit, Trix are for kids! Year: 2008

  • Klondike Bar

    Even if you didn't like Klondike bars, this jingle was perpetually stuck in your head. Year: 1983

  • Gushers

    Because who wouldn't remember a commercial that included a boy's head bursting into a watermelon? Year: 1997

  • Butterfinger

    These Butterfinger commercials starred the Simpsons characters, and the extremely catchy tagline "nobody better lay a finger on my Butterfinger." Years: 1990s

  • Jif Peanut Butter

    One small step for dads everywhere. Year: 2009

  • Oscar Mayer

    This kid is so cute, you almost forget how gross bologna is. Year: 1973

  • Tootsie Pop

    Responsible for endless days of attempted lick-counting and endless childhood frustration. Year: First aired in 1970

  • Folger's Coffee

    This Folger's ad has been around for years, and always pops back up around Christmastime. It's well-known partly for this longevity, but more so for the <a href="http://wastemylifetime.com/miscellaneous/folgers-creepy-brother-sister-commercial" target="_blank">incestuous undertones</a> that have been widely commented on. Year: 2009