The luge team held a media conference at WinSport’s Canada Olympic Park in Calgary to get the word out that new corporate sponsors are needed.
A similar event four years ago landed the team a $1-million sponsorship agreement with a financial company. That deal has now expired, the Canadian Luge Association said in a release.
Corporate support helped Canada’s luge athletes achieve success at the World Cup and World Championship levels, the association said.
All four athletes on this year’s team — Alex Gough, Sam Edney, Tristan Walker and Justin Snith — are from Calgary.
Canada is considered a medal threat in both Gough’s event — the women's singles — and in the relay event.
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