BRITISH COLUMBIA

Enbridge Pipeline Should Pump Butter, Not Bitumen (VIDEO)

10/08/2013 06:27 EDT | Updated 10/09/2013 01:36 EDT

According to satirical video group Deep Rogue Ram, Enbridge is committed to building a "butter pipeline."

In a video posted to YouTube on Oct. 6, Deep Rogue Ram makes fun of Enbridge's new "Open to Better" pipeline ad campaign. Replacing the word "better" with "butter" at every possible turn, "Building A Butter Pipeline" shows the many uses for "the butter kind" of butter.

The "Open to Better" campaign covers TV, radio, and print, and focuses on Janet Holder, the Prince George executive in charge of the Northern Gateway Pipeline, instead of Enbridge itself, The Vancouver Sun noted. Coastal First Nations executive director Art Sterritt told the newspaper that the campaign is a "last gasp" by Enbridge to gain support for the pipeline project.

Deep Rogue Ram's hilarious spoof goes so far to create a "Butter Pipeline" website that promotes "smothering our coastline with world-class environmental safeguards." Site visitors are also encouraged to vote on whether or not the Northern Gateway should carry butter instead of bitumen.

So: which is the butter way to go?

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