10/16/2013 11:34 EDT | Updated 12/16/2013 05:12 EST

Canadian Andrew Wiggins could land $180M shoe deal: report

The hype just keeps heating up for Andrew Wiggins.

The Canadian basketball player and top prospect has yet to play a game for the University of Kansas Jayhawks and reports suggest he could be signed to a $180 million sponsorship deal with a shoe company.

Wiggins is expected to go first overall in the 2014 NBA Draft. 

Last week, the 18-year-old from Vaughan, Ont., was featured on the front cover of Sports Illustrated. The story compared his college arrival to the arrival of former Kansas stars Wilt Chamberlain and Danny Manning.

Watch the video above as the CBC's Shane Foxman gives his take on the report.