A giant Xbox One landed in a downtown Vancouver parking lot yesterday.

Part of a Microsoft Canada marketing strategy, the giant console's contents were a mystery for just over 24 hours. Users had to pledge with their gamertag to help unlock the box, which finally opened around 5 p.m. on Halloween night.

Before the Xbox even opened, one Twitter user guessed an outcome...


...Which turned out to be true.

Some were impressed by the marketing ploy:

While others felt it fell short.

Things apparently got a little hectic...

...But then pedestrians got involved in the chaos.

Hey—if you can't beat 'em, join 'em.

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  • This product image released by Microsoft shows the new Xbox One entertainment console that will go on sale later this year. Microsoft is seeking to stay ahead of rivals in announcing that new content that can be downloaded for the popular "Call of Duty" game will launch first on Xbox One. Microsoft says more games will be shown at next month's E3 video game conference in Los Angeles. (AP Photo/Microsoft)

  • Show attendees take pictures of the Xbox 360 and Xbox One at the Microsoft booth during the Electronic Entertainment Expo, in Los Angeles, Tuesday, June 11, 2013. (AP Photo/Jae C. Hong)

  • Don Mattrick, President of Interactive Entertainment Business at Microsoft unveils Xbox One on Tuesday, May 21, 2013, in Redmond, Wash. (Photo by Stephen Brashear/Invision for Microsoft/AP Images)

  • Kinect Group Program Manager Scott Evans demonstrates the new Kinect sensor on Tuesday, May 14, 2013 in Redmond, Wash. (Photo by STEPHEN BRASHEAR/Invision for Microsoft/AP Images)

  • Press photograph Xbox One following the Xbox One reveal event on Tuesday, May 21, 2013, in Redmond, Wash. (Photo by KAREN DUCEY/Invision for Microsoft/AP Images)

  • This video game image released by Activision shows a scene from "Call of Duty: Ghosts," the tenth installment in the Call of Duty series. Microsoft is seeking to stay ahead of rivals in announcing that new content that can be downloaded for the popular "Call of Duty" game will launch first on Xbox One. (AP Photo/Activision)

  • This video game image released by Activision shows a scene from "Call of Duty: Ghosts," the tenth installment in the Call of Duty series. Microsoft is seeking to stay ahead of rivals in announcing that new content that can be downloaded for the popular "Call of Duty" game will launch first on Xbox One. (AP Photo/Activision)

  • PlayStation 4

    A show attendee looks at the new PlayStation 4 at the Sony booth during the Electronic Entertainment Expo in Los Angeles, Tuesday, June 11, 2013. (AP Photo/Jae C. Hong)

  • E3 Gaming And Technology Conference Begins In L.A.

    LOS ANGELES, CA - JUNE 11: A Playstation 4 and its controller on display at the Sony Playstation E3 2013 booth at the Los Angeles Convention Center on June 11, 2013 in Los Angeles, California. Thousands are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by Kevork Djansezian/Getty Images)

  • E3 Gaming And Technology Conference Begins In L.A.

    LOS ANGELES, CA - JUNE 11: A Playstation 4 and its controller is on display at the Sony Playstation E3 2013 booth at the Los Angeles Convention Center on June 11, 2013 in Los Angeles, California. Thousands are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by Kevork Djansezian/Getty Images)

  • Andrew House

    Sony Computer Entertainment president and CEO Andrew House introduces the new PlayStation 4 at the Sony PlayStation E3 media briefing in Los Angeles, Monday, June 10, 2013. Sony is giving gamers their first look at the PlayStation 4 and it's a rectangular black box, just like all the previous PlayStations. (AP Photo/Jae C. Hong)

  • Andrew House

    Sony Computer Entertainment president and CEO Andrew House introduces the new PlayStation 4 at the Sony PlayStation E3 media briefing in Los Angeles, Monday, June 10, 2013. Sony is giving gamers their first look at the PlayStation 4 and it's a rectangular black box, just like all the previous PlayStations. (AP Photo/Jae C. Hong)

  • E3 Gaming And Technology Conference Begins In L.A.

    LOS ANGELES, CA - JUNE 11: A Playstation 4 and its controllers on display at the Sony Playstation E3 2013 booth at the Los Angeles Convention Center on June 11, 2013 in Los Angeles, California. Thousands are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by Kevork Djansezian/Getty Images)

  • E3 Gaming And Technology Conference Begins In L.A.

    LOS ANGELES, CA - JUNE 11: A fan tries The Last Of Us Sony Playstation 4 game at the E3 Gaming and Technology Conference at the Los Angeles Convention Center on June 11, 2013 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images)