Part of a Microsoft Canada marketing strategy, the giant console's contents were a mystery for just over 24 hours. Users had to pledge with their gamertag to help unlock the box, which finally opened around 5 p.m. on Halloween night.
Before the Xbox even opened, one Twitter user guessed an outcome...
I'm convinced the Xbox One in Vancouver is just full of Zombies. #ThisIsHowItStartsOctober 31, 2013
...Which turned out to be true.
Some were impressed by the marketing ploy:
While others felt it fell short.
Things apparently got a little hectic...
...But then pedestrians got involved in the chaos.
Hey—if you can't beat 'em, join 'em.
Like this article? Follow our Facebook page
Or follow us on Twitter
Also on HuffPost