Part of a Microsoft Canada marketing strategy, the giant console's contents were a mystery for just over 24 hours. Users had to pledge with their gamertag to help unlock the box, which finally opened around 5 p.m. on Halloween night.
Before the Xbox even opened, one Twitter user guessed an outcome...
I'm convinced the Xbox One in Vancouver is just full of Zombies. #ThisIsHowItStarts
— Wyatt Arndt (@TheStanchion) October 31, 2013
...Which turned out to be true.
— Giuseppe Nelva (@Abriael) November 1, 2013
Some were impressed by the marketing ploy:
— Jeff Voon (@jvoon) November 1, 2013
While others felt it fell short.
— Abdallah El Chami (@thedallah) November 1, 2013
Things apparently got a little hectic...
— Xbox One (@XboxOne) November 1, 2013
...But then pedestrians got involved in the chaos.
— Future Shop Gamer (@FS_Gamer) November 1, 2013
Hey—if you can't beat 'em, join 'em.
Like this article? Follow our Facebook page
Or follow us on TwitterFollow @HuffPostBC