In the uneven economic recovery, their bills are going up, but their wages are not. While the well-heeled crowd benefits from gains in the stock market, Wal-Mart shoppers are still struggling with a higher payroll tax. And shopping for bargains isn't a hobby, but a necessity.
For these reasons, the world's largest retailer on Thursday cut its annual outlook for the second time in three months and gave fourth-quarter guidance that's below Wall Street's expectations.
The forecast, which comes as rivals Nordstrom, Kohl's and Macy's reported mixed results, shows how vulnerable Wal-Mart — and its customers — are to economic ups and downs. Wal-Mart shoppers, who on average make $45,000 a year, were squeezed by the recession that began at the end of 2007 and have struggled to recover since it ended in 2009.
They've been dealing with a 2 percentage point increase in the Social Security payroll tax since Jan. 1. A partial 16-day government shutdown this year also hurt business in areas with large military bases. And the Nov. 1 expiration of a temporary boost in government food stamps could also hurt customers' ability to spend, though the discounter says it's too early to know.
On top of that, Wal-Mart is facing increased competition from online rivals like Amazon.com, which is opening warehouse hubs closer to cities to speed up delivery. Another threat: Dollar stores, which have convenient locations and name-brand products at discounted prices.
"The retail environment, both in stores and online, remains competitive," said Mike Duke, president and CEO of Wal-Mart Stores Inc. "At the same time, some customers feel uncertainty about the economy, government, jobs stability and their need to take care of their families through the holidays."
Wal-Mart earned $3.74 billion, or $1.14 per share, in the three months that ended Oct. 31. That compares with $3.64 billion, or $1.08 per share, a year earlier. Net sales rose 1.6 per cent to $114.88 billion. On a constant currency basis, net sales would have been $116.2 billion.
Analysts were expecting earnings of $1.13 per share on net sales of $116.9 billion.
Overall, total sales increased 2.4 per cent for Wal-Mart's U.S. business, 1.1 per cent at Sam's Clubs and 0.2 per cent at Wal-Mart's international business.
But Wal-Mart reported a decline in a figure that the industry uses to gauge a company's performance. Revenue at stores open at least a year fell 0.1 per cent for all U.S. stores, but included a 1.1 per cent increase at Sam's Clubs.
Wal-Mart's U.S. stores, which account for 58 per cent of the company's total sales, had a third straight quarter of declines, with revenue at stores open at least a year falling 0.3 per cent. Wal-Mart blamed slower-than-expected spending in the beginning of the quarter, but said business picked up in September and October.
There was a bright spot. Revenue at stores open at least a year rose 3.4 per cent at its smaller Neighborhood Market stores, which are only about 38,000 square feet and carry fresh produce, meat and beauty products. Wal-Mart has 300 Neighborhood Market stores but plans to use them to grow its business.
Going forward, Wal-Mart, like its rivals, is making changes heading into the holiday shopping season in the U.S. It's bringing back its holiday layaway program and tweaking prices on TVs and other popular holiday products more than last year. The company also pulled up some deals reserved for Thanksgiving weekend, having them start on Nov. 1.
Wal-Mart said it expects adjusted earnings per share to be $1.60 to $1.70 for the fourth quarter. For the year, it expects $5.11 to $5.21, compared with its forecast of $5.10 and $5.30 per share in August. That was downgraded from May's forecast.
Analysts expected adjusted earnings of $1.69 per share for the fourth quarter and $5.19 per share for the full year, according to research firm FactSet.
Wal-Mart shares closed up 18 cents to $79.08.