11/29/2013 08:47 EST | Updated 01/29/2014 05:59 EST

Boy, 12, rushed to Sick Kids after hit and run

Police are looking for a navy blue BMW after a 12-year-old boy was the victim of a hit-and-run accident Friday afternoon.

The boy was hit at approximately 3:45 p.m. on Pemberton Avenue, near Willowdale Avenue and Finch Avenue East.

A traffic services sergeant said the boy suffered serious head injuries and was taken to Sick Kids hospital. 

Witnesses told police the BMW had no license plates.

Police said they believe the vehicle will have damage to the front end.