Tea, handcrafted sodas, vermouth and sour beer are among some of the beverage trends forecast to make a splash in 2014 by a team of influential restaurant consultants.
According to the latest trend forecast by Baum + Whiteman out of New York, most of the trends poised to recast American drinking habits in 2014 will be spearheaded by coffee giant Starbucks for a series of beverages that are everything but java-based.
When the multinational chain acquired tea specialist Teavana last year, for example, the writing was on the boutique walls: premium teas would become the next big beverage.
Starbucks has made no secret of its plans to diversify its portfolio away from coffee -- a commodity vulnerable to the effects of climate change and rising prices. When they bought out Teavana, the company said that it planned to “transform the tea industry.”
After water, tea is the second most consumed beverage in the world representing a $90 billion market.
This fall, the company opened its first new-style flagship store in Manhattan, a boutique lined with loose-leaf teas.
Baum + Whiteman also predict juice bars to become increasingly popular next year, another sector that hasn’t escaped Starbucks’ reach. In 2012, the chain acquired Evolution Fresh and wasted no time in opening the first new outlet in the US, serving freshly-pressed premium juices.
Sodas are getting artisan makeovers thanks to at-home machines like SodaStream which allow consumers to make their own flavuored, fizzy drinks and imaginative bar programs across the U.S. Using buzzwords like ‘hand-crafted’ and ‘artisan,’ mixologists, for instance, are infusing club sodas with house-made fruit syrups.
Once again, the thirst for handcrafted sodas hasn’t escaped the clutches of Starbucks, which quietly launched a range of retro-inspired sodas like Golden Ginger Ale, Spiced Root Beer and Lemon Ale in Austin and Atlanta this year.
In alcohol, expect to see vermouth, “the latest fixation of artisan bartenders” experience a renaissance as bartenders mix their own bespoke batches and stock premium bottles from around the world on their shelves.
And finally, intrepid beer lovers may be interested in a niche but growing trend of sour beers inoculated with wild yeasts and aged in wood barrels. With the acidity of Pinot Noir, sour beers are said to be a great pairing with barbecue.
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According to a <a href="http://www.eurekalert.org/pub_releases/2013-03/cfaa-udw030413.php">recent CAMH study</a> on unhealthy drinking statistics worldwide, the world's heaviest drinkers live in Europe and parts of Sub-Saharan Africa.
When it comes to unhealthy alcohol consumption, people in Eastern Europe and Southern Sub-Saharan Africa topped the list. People who live in these regions frequently consume large quantities of booze, drink to get intoxicated, engage in binge drinking, and consume alcohol without meals, according to CAMH.
According to the World Health Organization's (WHO) <a href="http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles.pdf">2011 report on alcohol consumption around the world,</a> alcohol abuse causes 2.5 million deaths each year.
Mortality Rate Among Young People
Approximately <a href="http://www.who.int/mediacentre/factsheets/fs349/en/index.html">320,000 young people between the ages of 15 and 29 die from alcohol-related causes each year,</a> according to the WHO.
Alcohol is now the <a href="http://www.eurekalert.org/pub_releases/2013-03/cfaa-udw030413.php">third leading cause of the global burden of diseases and injuries</a>, and in 2010, drinking booze had been linked to 200 different diseases and injuries, according to CAMH.
People in North Africa, the Middle East and South Asia consumed the least amount of alcohol, according to CAMH.
Canadians Drink The Most
Canadians consume more alcohol than the global average. People across North America are more likely to have detrimental drinking patterns and binge drink, according to CAMH.
Connection With Infectious Diseases
Excessive alcohol consumption often weakens the immune system, according to the WHO. Harmful alcohol abuse has also been linked to several diseases like HIV/AIDS, STIs and tuberculosis.
What Are Canadians Drinking The Most?
Turns out Canadians in general prefer a pint of beer. About <a href="http://www.who.int/substance_abuse/publications/global_alcohol_report/profiles/can.pdf">53 per cent of alcohol consumption in Canada is beer, 27 per cent is spirits and 20 per cent is wine,</a> according to the WHO.
Causes Of Death
In Canada, the highest causes of death linked with alcohol include liver cirrhosis (poor liver function) and road traffic accidents, according to the WHO.