From a marketing perspective, Doritos Locos Tacos are among the most successful of a new generation of what some food critics call “Frankensnacks” — foods formed from the (apparently unholy) mashing-together of various different products.
In their first year-and-a-half or so on sale, Doritos Locos Tacos racked up US$1 billion in revenue south of the border, prompting the U.S. edition of HuffPost to declare that “the stoner economy is in full gear” (and also, “we’re all doomed”).
Now the “frankensnack” that brings Doritos flavour to Taco Bell’s taco shells will be a permanent fixture in Canada, Taco Bell has announced.
The product first came to Canada last summer as one of those “while supplies last” deals, and Taco Bell locations ran out over the fall.
“Taco Bell Canada fans loved [Doritos Locos] so much, we had to take action to make DLT a permanent menu item,” Taco Bell Canada marketing manager Veronica Castillo said in a statement, though we at HuffPost suspect it was always the plan to bring the product to Canada. (Nothing gets sales up like that old “while limited supplies last” adage.)
As part of the marketing for the product, Taco Bell Canada released a video showing a Toronto-area Doritos Locos fan getting a Taco Bell tattoo — in exchange for a free lifetime supply of the tacos. The video is below.
Here’s hoping the guy never gets sick of those tacos (or the tattoo).