Where's the beef? Well, it looks like most of it is contained in the 30-second GoDaddy Super Bowl 2014 commercial.
After last year's rather "bountiful" Super Bowl ad, GoDaddy is once again using the human form to its advantage.
One of two Super Bowl commercials released Wednesday, this particular commercial features a crowd of bodybuilders and world-famous auto racer Danica Patrick. They rush to a spray-tan salon that (obviously) got a lot of online traffic by using GoDaddy's website-building and "Get Found" technology.
The ad will air in the second half of the Super Bowl, GoDaddy said in a press release. This is the 10th straight Super Bowl that will feature a commercial from the domain registrar.
According to Ad Age, this ad cost the company $4 million USD.