It might be hilarious to hear gorgeous celebrities insult themselves while dressed to the nines on the red carpet (we're looking at you, Jennifer Lawrence), but the truth about 'body snarking' is a lot more hurtful.
As Kellogg's Special K revealed in a survey conducted with Angus Reid, 66 per cent of Canadian women admit to engaging in 'fat talk' — negative discussions about their own or others' bodies that revolve around their supposed shape and flaws. Forty-seven per cent say they do it once a week, meaning this kind of negativity is more than a habit; it's an actual topic of conversation.
In one of comedian Amy Schumer's most hilarious sketches, a group of women stands around giving each other compliments, only to brush them off and insult themselves in response. Most women can easily recognize themselves in these characters, but it diminishes our self-esteem from as young as nine years of age, according to a study by the Candian Women's Foundation.
In the infographic below, Kellogg's demonstrates the prevalence and potential harm of making deprecating remarks, even when they're about yourself.
The recent ads from Kellogg's, which demonstrate their attempt to help women regain self-esteem (and yes, to sell cereal at the same time), are a push in the right direction, as are their tips for stopping body snarking before it happens.
So what does that mean for the average woman? We're going to suggest starting by accepting compliments when they're doled out and making a concerted effort to watch the red carpets of awards season with only admiring eyes.