A potentially dangerous Australian drinking trend is sweeping the internet, attracting attention from medical authorities.

‘Neknominate' is an online drinking game in which participants film and upload footage of themselves ‘necking' (downing) alcohol before nominating others to exceed their consumption.

The craze began in Australia early this month but has quickly become a global trend, with the Facebook site The Best Neknominate Video's attracting 190,000 likes since its launch on January 7.

Clips show people carrying out precarious stunts such as drinking while driving motorbikes and jumping out of helicopters.

In the U.K., one participant was even filmed downing a pint of vodka after biting off a dead chicken's head.

Professor Michael Farrell, director of the University of New South Wales' National Drug and Alcohol Research Centre, told the Sydney Morning Herald that the game could be potentially dangerous.

"In general it looks like it could get people into a lot of trouble, with a lot of pressure to drink," he said.

"It's competitive, heavy drinking, and that tends to end up with people coming to serious grief through alcohol poisoning."

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  • New Brunswick

  • Alcohol sales in New Brunswick saw the lowest increase of all provinces in 2012. The province saw a 0.5 per cent increase from the year before.

  • Nova Scotia

  • The second lowest increase in booze sales in Canada in 2012 was in Nova Scotia, which saw alcohol sales grow by only 1.4 per cent.

  • Quebec

  • The third lowest increase in alcohol sales in the country - at 1.6 per cent in 2012 - occurred in Quebec.

  • British Columbia

  • British Columbia saw alcohol sales increase by 2.4 per cent in 2012 from 2011.

  • Canada

  • Across Canada, alcohol sales rose by three per cent in 2012.

  • Ontario

  • Alcohol sales in Ontario in 2012 rose by 3.3 per cent from 2011

  • Prince Edward Island

  • Prince Edward Island saw alcohol sales rise by 3.9 per cent in 2012 from 2011.

  • Saskatchewan

  • Saskatchewan also saw their alcohol sales rise by 3.9 per cent in 2012.

  • Manitoba

  • Manitoba saw the third highest increase in alcohol sales across the country. The province saw a 4.9 per cent increase in 2012 from 2011.

  • Newfoundland and Labrador

  • At five percent, Newfoundland and Labrador saw the second highest increase of alcohol sales in Canada in 2012.

  • Alberta

  • Alberta was the province with the highest increase in alcohol sales in 2012. The province booze sales grew by 5.7 per cent in 2012 numbers from 2011.


  • Most Consumption

    According to a <a href="http://www.eurekalert.org/pub_releases/2013-03/cfaa-udw030413.php">recent CAMH study</a> on unhealthy drinking statistics worldwide, the world's heaviest drinkers live in Europe and parts of Sub-Saharan Africa.

  • Unhealthiest Consumption

    When it comes to unhealthy alcohol consumption, people in Eastern Europe and Southern Sub-Saharan Africa topped the list. People who live in these regions frequently consume large quantities of booze, drink to get intoxicated, engage in binge drinking, and consume alcohol without meals, according to CAMH.

  • Mortality Rate

    According to the World Health Organization's (WHO) <a href="http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles.pdf">2011 report on alcohol consumption around the world,</a> alcohol abuse causes 2.5 million deaths each year.

  • Mortality Rate Among Young People

    Approximately <a href="http://www.who.int/mediacentre/factsheets/fs349/en/index.html">320,000 young people between the ages of 15 and 29 die from alcohol-related causes each year,</a> according to the WHO.

  • Global Burden

    Alcohol is now the <a href="http://www.eurekalert.org/pub_releases/2013-03/cfaa-udw030413.php">third leading cause of the global burden of diseases and injuries</a>, and in 2010, drinking booze had been linked to 200 different diseases and injuries, according to CAMH.

  • Least Consumption

    People in North Africa, the Middle East and South Asia consumed the least amount of alcohol, according to CAMH.

  • Canadians Drink The Most

    Canadians consume more alcohol than the global average. People across North America are more likely to have detrimental drinking patterns and binge drink, according to CAMH.

  • Connection With Infectious Diseases

    Excessive alcohol consumption often weakens the immune system, according to the WHO. Harmful alcohol abuse has also been linked to several diseases like HIV/AIDS, STIs and tuberculosis.

  • What Are Canadians Drinking The Most?

    Turns out Canadians in general prefer a pint of beer. About <a href="http://www.who.int/substance_abuse/publications/global_alcohol_report/profiles/can.pdf">53 per cent of alcohol consumption in Canada is beer, 27 per cent is spirits and 20 per cent is wine,</a> according to the WHO.

  • Causes Of Death

    In Canada, the highest causes of death linked with alcohol include liver cirrhosis (poor liver function) and road traffic accidents, according to the WHO.