BUSINESS

Budweiser Red Light Blimp Takes Flight (VIDEO)

02/14/2014 03:53 EST | Updated 02/14/2014 03:59 EST

It's real, and it's amazing.

Budweiser launched the world's largest goal light to soar over Canadian cities during the men's Olympic hockey tournament. The blimp took flight over Toronto on Thursday during Canada's 3-1 win over Norway.

The blimp made a huge splash over social media with many people clearly loving the super-sized version of Labatt Breweries of Canada's popular red goal light marketing campaign.

But the Canadian Olympic Committee isn't as happy with it.

The COC sees the "Red Zeppelin" as a clear violation of their exclusive rights agreement with Olympic sponsors. Labatt's parent company, Labatt Brewing Co., is not an Olympic sponsor in Canada, though Anheuser-Busch, its parent company, is a sponsor in the United States.

Go Canada?

Team Canada's Jerseys