BUSINESS

John Chen Outraged By T-Mobile's 'Anti-BlackBerry Campaign'

02/19/2014 11:47 EST | Updated 04/21/2014 05:59 EDT
AP
FILE - In this Sept. 9, 2008, file photo, the logo on a BlackBerry smartphone is shows in Bochum, Germany. The maker of the BlackBerry smartphone is promising a speedy browser, a superb typing experience and the ability to keep work and personal identities separate on the same phone, the fruit of a crucial, long-overdue makeover for the Canadian company. (AP Photo/dapd, Volker Hartmann)
​BlackBerry CEO John Chen is angry the U.S. carrier T-Mobile offered BlackBerry customers an upgrade to an iPhone for no money down.

In a blog post titled "BlackBerry's Reponse to T-Mobile's Anti-BlackBerry Campaign" Chen thanked customers who expressed their "outrage" about the offer on social media.

"I can assure you that we are outraged too," Chen wrote on the Inside BlackBerry blog Tuesday. "What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion."

He added that BlackBerry is working on an offer designed especially for its loyal customers on the T-Mobile network.

T-Mobile, the fourth largest wireless carrier in the U.S., emailed some BlackBerry customers last week with what it billed as a "Great offer for BlackBerry customers."

The email told customers to "Get the tools to do more" and offered an iPhone 5S, Apple's latest model, for no money down. Customers instead would pay $25 a month for 24 months to purchase the phone (for a total of $600.) The 16 GB version of the phone usually retails for $649 and the 32 GB version for $749 in the U.S.

Chen wrote that he wanted to remind T-Mobile that "our long-standing partnership was once productive and profitable" for both parties and he hoped the two companies could "find a way forward that allows us to serve our shared customers once again."

T-Mobile told Reuters that it is happy to work with BlackBerry and starting Friday, will start offering free shipping of BlackBerry devices to T-Mobile customers who order them.

Also on HuffPost

Evolution Of BlackBerry