A total of 76 bars, cabarets, private clubs and cocktail lounges across Manitoba obtained permits to open at 5 a.m. CT for the gold-medal match.
Most of those bars and eateries were full by the time the puck dropped at 6 a.m., including the Shark Club downtown and Brogue GastroPub on Pembina Highway.
"It's sort of like everyone's bachelor party or bachelorette party. Everyone's having such a good time and celebrating every goal," said Brogue bartender Chris Laubenstein.
When asked about the crowd's reaction to the game's first goal — from Winnipeg native Jonathan Toews, to boot — Laubenstein replied, "It was absolute chaos, it was fantastic. Pandemonium."
With the majority of local fans cheering for Canada, some fans of Team Sweden said they felt a little outnumbered.
"Pretty intimidating," said Jar Swedenson. "I'm scared to show my real colours. I wore red to try and blend in."
About a dozen Swedish fans gathered at the Tavern United at Canad Inns Polo Park, with many expressing disappointment with the loss but while still being happy for Canada.
CBC reporters are tweeting from venues around the city. Check out their tweets, as well as game updates from Sochi:- ON MOBILE? Check out our updates here.