Cue the Vancouver hipster jokes.
Who wants to go to the Heritage Classic game at BC Place?! I have tix for a lucky follower!! More info to come!— Jason Garrison (@GarrisonFive) February 25, 2014
But it seems the athlete wasn't entirely sure what to make his followers do for the tickets — until fellow Canuck Kevin Bieska stepped in.
"@GarrisonFive: Who...HC game at BC Place?! I have tix for lucky follower!! More info to come!" You won't do a Beard look-a-like contest...— Kevin Bieksa (@kbieksa3) February 25, 2014
And so, the contest was born.
@kbieksa3 This trumps anything else! Done deal. Lets see your best real/fake/made up Beard starting now and will announce winner Thurs!!!— Jason Garrison (@GarrisonFive) February 25, 2014
Basically, fans have to tweet Garrison a photo of themselves with a beard (real or fake) along with the hashtag #gbeard — and the results are pretty hilarious.
Tickets for the game, which pits the Canucks against the Ottawa Senators, cost between $100 to $325. Some people feel that's too high for a venue that seats more than 50,000 people, or almost triple the capacity of a game at Rogers Arena.
Don Renzulli, NHL’s executive vice-president events, defended the pricing as fair for the expense of setting up the Heritage Classic as well as the competitive market, reported The Province on Wednesday.
About 90 per cent of tickets have been sold, said Renzulli.
Some tickets are being sold at a discounted price on Buytopia.
Here are some of our favourite #gbeards:
Garrison, who we must admit has a very nice beard himself, will announce the winner on Thursday.
UPDATE: The #gbeard winners have been announced.
Like this article? Follow our Facebook page
Or follow us on Twitter
Also on HuffPost